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KERING EYEWEAR Senior Digital Marketing Executive

Kering Eyewear - Fixed Term (Fixed Term)
Shanghai - Mainland China

About us Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.

We are currently seeking a Senior Digital Marketing Executive who will report to an Assistant Digital Marketing Manager in Kering Eyewear China

Your opportunity

The potential candidate will need to be customer-oriented and autonomous, who will solve issues proactively and seek for improvements continuously.

How you will contribute

WECHAT ACCOUNT AND PROJECTS

To support Digital marketing manager to develop and execute project based digital campaigns and ensure synergy with other activities

mini program support

Weekly provide and check with agency

Bi-weekly upload and verify new product information

Monthly cross check multi brands’ story content

Digital content execution and management

To support Digital marketing manager to develop digital marketing plan for official wechat account based on business requirements

Digital content execution: on-time & on-quality delivery of digital activation

Co-work with digital agency for daily communication and ensure each platform's content, monthly review and learn for next step

WECHAT WORK ACCOUNT SUPPORT

To support Digital marketing manager to measure and optimize digital activation to improve consumer experience

Content management, quality control and new tools/ applications in digital innovation

ECOMMERCE DIGITAL CONTENT SUPPORT

Collaborate with EC cross-function teams to support digital content and campaign/activation landing in online consumer ecosystem

CLIENTS DIGITAL CONTENT SUPPORT

Campaign based with KOL’s content in Red campaign to familiar with how to manage content

CRM

To support Digital marketing manager to measure and optimize digital activation to improve consumer experience

VENDOR MANAGEMENT AND ROUTINE WORK

Prepare post campaign performance reviews with the support of local agency

Take care of administrative tasks like contracts and payments.

Who you are

   

•    Fluent in Chinese and English (both written and oral)

•    Self-motivated and being proactive in a start-up environment

•    Strong interpersonal skills and coordination abilities, social-able personality.

•    Strong organizational and problem-solving skills with high attention to details

•    Creative and broad-thinker

•    Action oriented and with a drive for results

•    Ability to multi-task and flexible in accommodating ad-hoc tasks

•    Responsible, independent and dependable

•    In-depth knowledge of Office Pack (Outlook, Power Point, Word)

Why work with us?

                         

This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

  • Full time
  • Asia
  • Mainland China
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