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    LINDBERG Digital Communications Specialist

    Kering Eyewear - Regular
    Shanghai - Mainland China

    At LINDBERG, we are not just creating eyewear, we are revolutionizing eyewear design through innovation, craftsmanship, and a relentless pursuit of perfection. With a heritage that blends Danish design principles with cutting-edge technology, our team is dedicated to redefining what eyewear can be. This unique mindset has led to our signature brand of lightweight and minimalistic glasses. LINDBERG is part of Kering Eyewear, the world leader in Luxury and Highend Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands.

    Your opportunity

    We are looking for passionate candidates to join this dynamic APAC marketing team with the mission of supporting the fast growing Lindberg’s distribution and market share in the region through holistic marketing approach, driving both sell-in and sell-out opportunities to achieve business objectives.

    In a fast-paced, dynamic environment, the candidate will work closely with the whole TM team & other departments from the headquarter, regional office as well as local APAC subsidiaries. The candidate will be in an active role from strategical planning to executing local media plans for various channels.

    How you will contribute

    • Play a key role in animating our digital marketing, management of Paid Search, Social Media accounts(including WeChat, Weibo, Redbook and so on..) 
    • Have a passion for creativity and strong copywriting skills with big interest in design and luxury 
    • Development of social media, website and press release texts on a regular basis; Monitoring and data collection of social media channels
    • Management digital budget follows up the yearly marketing plan with FC1/FC2; Providing agency with KPI targets & optimizing on a monthly basis
    • Support general marketing works in the marketing department

    Who you are

    • Degree holder or equivalent in marketing, communication, or related disciplines
    • Minimum 2~3 years of proven experience in the field of Public Relations, possess good relationship with media, influencers and celebrity managements
    • Entrepreneurial, self-driven, strong communication, proactive and innovative
    • Excellent interpersonal skills with the ability to establish professional working relationships with both internal & external contacts
    • Passionate about luxury, digital and innovation. Abreast of ever-evolving market trends
    • Experience in brand lead digital marketing, Paid Search and SEO
    • Be fluent in Mandarin and English
    • **both spoken and written furthermore have exceptional writing and editing skills

    Why work with us?

    Come join the LINDBERG journey and seize the opportunity to become a part of an international company in a global Luxury Group, renowed for innovative design and unparalleled craftsmanship. LINDBERG encourages an environment where creativity thrives, collaboration is foundational, and where we empower every individual to achieve their full potential in a workplace that is both challenging and rewarding.

    Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs, and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

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