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SAINT LAURENT Sr. Digital Marketing Executive

Saint Laurent - Fixed Term (Fixed Term)
Shanghai - Mainland China

ABOUT SAINT LAURENT Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear. We are currently seeking a Senior Digital Marketing Executive who will report to Marketing Manager as part of our dynamic team in China.

ROLE

You will conduct the brand’s social & digital platforms’ performance in mainland China, managing brand assets cross social accounts; developing qualitative contents with digital media & influencers, to strengthen the brand visibility and alignment cross all digital marketing channels.

MISSION

  • Social Platforms: Well understanding of China media landscape, like wechat, weibo, douyin, red. To manage brand’s owned social accounts content and follower recruitment & management.

  • Digital Media / KOL: To build partnership with premier digital media and influencers to drive brand awareness and expand product visibility through partners’ social and digital platforms.

  • Social Advertisement: Identify key social media platforms for brand digital advertising & content campaign, to present the brand creativity and amplify brand awareness.

  • YSL.CN: To proofread the website product content with global calendar and develop plan to drive traffic to e-Comm business on daily & campaign basis.

  • Search: Stand for brand protection and strong campaign presence on search brand zone, with coordination of e-Comm PPC’s practice. Develop the brand zone on Wechat eco system to drive consistent traffic to Brand Wechat e-comm Mini Program and follower recruitment.

  • Analysis Reports: Develop the functional analysis reports for all digital marketing activities, evaluate the results and conduct regular market study.

PROFILE

  • Education background: High Diploma or Degree in Marketing / Communication or any other related discipline

  • Good written and conversational English

  • Minimum three-year relevant experience, especially marketing/pr related

  • Must demonstrate exceptional computer skills and software application proficiency such as Excel, Powerpoint, Word, China Word Processing and photoshop (not top priority, but ideal)

  • Good interpersonal and presentation skills

  • Energic and positive to embrace changes and ad hoc tasks

  • Attentive to details

  • Capability to handle multi-tasks

  • Work independently with team collaboration spirit

  • Respect deadline

Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

  • Full time
  • Asia
  • Mainland China
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