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    09/27/2023

    BOUCHERON – PR & Influence Manager F/H

    Boucheron - Regular
    Paris - France

    Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry and Watchmaking today. The Boucheron style, free and daring, never ceases to invent the classics of tomorrow.

    Boucheron is seeking for a PR & Influence Manager for Europe (excluding France), based in Paris.

    Under the responsibility of the Marketing & Communication Manager for Europe & working closely with our head office communication team in Paris & our local PR agencies, you will be responsible for implementing a single vision of own/earn/paid (special operations) media by managing press & influence.

    It involves defining and developing the PR & Influence strategy for Europe (except France) and following up on KPIs as well as managing the PR & Influence budget + handle product requests.

    Interactions

    • Europe team: marketing & commercial

    • Press & Influence team in Paris HQ

    • PR agencies in the UK, Germany, Italy, and Spain

    • Business partners PR teams

    YOUR MISSIONS:

     Your main missions would be the following:

    Influence

    • Define and implement Europe strategy for influence (incl. celebrity/KOL/influencers) in line with local, regional and international communication strategy and in collaboration with central PR team, contributing to the international positioning of the Maison.

    • Based on competitors and trend analysis, recommend possible new routes for a singular and impactful influence strategy

    • Manage influence requests and logistics (look books, consignments, security booking etc.)

    • Manage celebrity endorsement requests (red carpet…)

    • Coordinate any influence activations: visits, institutional event, store opening, trips, …

    PR

    • Define and implement Europe PR strategy in line with local, regional and international communication strategy and in collaboration with central PR team.

    • Seek proactively PR opportunities (new angles for press coverage) based on a strong understanding of brand DNA & market positioning

    • Participate in the creation and execution of sponsored shoots, special collaborations, and local content with selected media titles.

    • Develop and maintain excellent relationships with Europe press

    • Anticipate and handle media requests: shoot requests, interviews, look books, special projects

    • Coordinate press related event: visits, institutional event, store opening, trips, product presentation…and manage any associated needs (press releases, official pictures, invitations…)

    • Collaborate with partners’ PR team members and share all relevant information with them

    • Supervise external PR agencies

    Reporting and Budget

    • Provide and share regular analysis on PR coverage with HQ approval on all Print & Digital: Number of coverages, valorizations and publications using available tools

    • In charge of monthly report, weekly media review & competitor activity

    • Share recurrent analysis on competitors PR Influence happenings and strategy

    • Together with Marketing & Communication Manager, define budget for influence and PR activities.

    • Monitor expenses and fill in all financial reports (on a monthly and quarterly basis)

    • Record invoices and monitor payment if needed 

    YOUR PROFILE:

    • Min. 5 years of proven experience either in-house PR/communication or within a PR agency in the luxury sector –jewelry or fashion segment preferred

    • Strong network of Europe fashion and jewelry top editors, celebrities’ stylists and agents – with a major focus on UK

    • Results-oriented and performance driven

    • Empathetic, able to work across teams and departments, think outside the box and handle tight deadlines with a positive mindset

    • Self-motivated, enthusiastic, independent, initiative, detail minded and hardworking.

    • Multi-task and organization skills

    • Excellent expression skills

    • Ability to connect with key opinion leaders

    • Good technical knowledge of all Media formats and Digital social media platforms and trends

    • English and French

    • Ability to travel

    DETAILS:

    Contract type: Regular

    Starting Date: Q4 2023

    “Boucheron is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.”  

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