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Global Marketing Monitoring Coordinator

Gucci - Regular
MILANO - Italy

If you are a Dream-maker, this is the place for you. Together, we’ll create the real fabric of Gucci. A community of people united by the same passion: breaking new ground in the fashion world and beyond. ROLE MISSION We are looking for an enthusiastic and motivated person to join our Partner Marketing team, within Global Brand & Customer Engagement department (MarComms). The candidate will report directly into the Partner Marketing Senior Manager to: - ensure Gucci’s luxury positioning - actively contribute to protecting and elevating the brand - provide valuable insights to Gucci’s Partner Marketing campaigns at a worldwide level. As Monitoring Coordinator, you will mainly focus on digital activations by scanning the internet, controlling Partners’ Gucci-related communication, tracking evidence and allowing adequate follow-up actions to correct such communication, if needed, and avoid negative impacts on the brand.

Responsibilities:

  • Provide directions for Partners to design and implement the most appropriate marketing and communications activities at a Worldwide level, with focus on EU, US, China
  • Ensure that Partners’ organic marketing activities of the brand are aligned with the Brand’s strategy, guidelines and product calendar
  • Track evidence and allow adequate follow-up actions to prevent negative impacts on the brand image and positioning
  • Monitor partners’ organic channels (social, website, etc) and Paid Media activations such as social media, SEM, display, Affiliates, programmatic, etc.
  • Create periodical reports to notify breaches to partners
  • Plan, coordinate and execute follow-up meetings and coordination with legal
  • Activate Escalation process according to company guidelines
  • Create monthly reports to inform top management about monitoring evidences, recurring breaches and partners’ “branding” behavior
  • Update guidelines according to monitoring evidence, when needed

Key Requirements

PERSONAL

  • Enthusiastic individual, open minded and sociable, keen on working and relating with people in a dynamic and international environment
  • Strong flexibility and adaptability vs different referents, contexts and time zones
  • Strong motivation and ability to achieve goals
  • 360-view approach

PROFESSIONAL

  • At least 2 years’ experience in Marketing & Communication
  • Understanding of luxury / fashion industry
  • Strong communication and presentation skills
  • Capable of performing under pressure and guaranteeing qualitative outcomes delivery
  • Fully informed on market trends
  • Good understanding of the full picture guaranteeing attention to details
  • Very good knowledge of English language – both written and spoken
  • Excellent computer skills and very good knowledge of MS Office applications - Excel and PowerPoint in particular

We are passionate makers, thought leaders, dreamers. 

If you feel like us, grab this chance and be part of our community! 

  • Full time
  • Europa
  • Italy
Applicare

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