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GUCCI Brand Communications Coordinator - Partner Marketing

Gucci - Regular
London - United Kingdom

If you are a Dream-maker, this is the place for you. Together, we’ll create the real fabric of Gucci. A community of people united by the same passion: breaking new ground in the fashion world and beyond. The role is designed for those who feel inspired by our company philosophy and aim to embody its essence. A great opportunity to contribute to the brand growth in a challenging yet joyful environment. You will be tasked with executing the strategic vision for how the Gucci brand comes to life within our key retail and department store partners across Northern Europe. Ensure the brand is highly visible and desirable across our partner platforms at key moments, working cross functionally to ensure activations are delivered with maximum impact. The Brand Communications Coordinator, Partner Marketing will ensure best-in-class delivery of the Gucci brand through our partner channels, whilst ensuring they are grounded in the business relationships and metrics that deliver maximum ROI.

Key Accountabilities & Responsibilities

  • Work with the Brand Communications Manager to apply the broader brand strategy, product calendar and business focuses to the development of seasonal activation plans with each of our key retail partners.
  • Be the key point of contact for the Partnership and Marketing teams of our partners.  Executing the agreed activation plans and ensuring maximum delivery of the KPIs.
  • Coordinate the involvement of the broader Northern Europe Communications team to ensure the excellent delivery of brand activations with our partners (e.g., co-partnered KOL & social activation, product gifting).  
  • Partner with the Northern Europe Visual Merchandising team to ensure that any physical manifestation of the Gucci brand within our partner locations comes to life impactfully and on brand. (e.g., Windows & Pop-ups).
  • Partner with the Northern Europe Product Merchandising function to ensure product focus and volume flow is aligned to the timing of our partner activations.
  • Work cross functionally with the Northern Europe Client Engagement team to ensure excellent delivery of client engagement strategy within our partner locations and platforms (e.g., In store events & Personal Shopper partnerships). Ensuring that they always align to the broader strategy, timings and objectives we have with our partners.
  • Work cross functionally as part of the wider Northern Europe Marketing team to deliver key brand image events and moments in the Northern Europe territory.
  • Work cross Functionally with the EMEA Media Team to support the development of partnership-level media plans (e.g., in-store DOOH, department store publications) Ensuring that they always align to the broader strategy, timings and objectives we have with our partners.
  • Support the delivery of an omnichannel execution of the Gucci brand across our partner channels by collaborating with the relevant teams at EMEA and global level to ensure visibility and alignment of activation plans with relevant e-tailer and affiliate partners.
  • Provide support in delivering timely updates to the wider Gucci business on the Northern Europe partnership landscape. Our strategy, activations and the results we deliver with our key partners

Requirements

Functional

  • Minimum of 5 years experience in marketing/brand building disciplines. Preferably in the fashion sector.
  • Proven ability to drive positive customer experiences that build loyalty and deliver measurable results.
  • Ability to manage multiple tasks in a fast-paced environment with excellent time management skills.
  • Creative, innovative mindset balanced with pragmatic commercial awareness and business acumen.
  • Passion for the fashion industry and knowledge of the luxury market preferable.
  • Fluent English.
  • Excellent interpersonal skills
  • Comfortable with public speaking to a large audience.
  • Flexibility to travel.

Gucci is made of people who are diverse, talented and unique. You're invited to come and show us the Dream-maker that you are

  • Full time
  • Europa
  • United Kingdom
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