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GUCCI Consumer Analytics & Insights Specialist

Gucci - Regular
Milano Firenze - Italy

The Consumer Insights and Analytics Specialist will be part of the Consumer Analytics & Insights team within the Brand and Customer Engagement department. Role Mission To provide accurate, relevant and actionable consumer insights on a regular basis to a variety of stakeholders, both at corporate as well as at regional level.

Key Accoutabilities

  • Work on omnichannel consumer behavior analysis to provide insights and recommendations to corporate and regional stakeholders.
  • Support on advanced segmentation and propensity modeling for marketing activities, i.e. direct marketing campaigns, retail events, clienteling programs, providing insights to regional teams across all CRM channels.
  • Support marketing campaigns from target definition to post campaign analysis to measure and analyze return and effectiveness, i.e. run ROI, Lifetime Value or propensity to buy/churn analysis for direct marketing, emailing marketing, special projects, etc.
  • Work cross functionally with other company areas to develop ad hoc analysis on specific projects.
  • Support the evolution of company analytics capabilities and tools, developing new analysis and enhancing existing tools.

Key Requirements

  • Successful studies in economy, statistics or business related disciplines
  • Around 2/3 years’ working experience preferable in marketing or retail in a similar role; previous experience with marketing campaigns analysis is recommended.
  • Nice to have an omnichannel client knowledge
  • Excellent analytical and statistical abilities and attention to details
  • Business acumen
  • Fluent in both oral & written English
  • Excellent Excel skills are required. Solid experience with CRM Business Intelligence and analytics tools is recommended (i.e. Google Analytics, Adobe Analytics, MicroStrategy, Tableau, etc.); Knowledge of R or Python is a plus.
  • Experience and knowledge on communication and presentation skills capacities; excellent PowerPoint skills are required.
  • Excellent organizational skills and problem solving approach.
  • Willing to integrate into company culture and support the team in daily tasks and reaching the objectives of the area
  • Full time
  • Europa
  • Italy

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