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GUCCI Digital Data Analyst (Milan)

Gucci - Regular
MILANO - Italy

Role Mission The Digital Data Analyst will be an integral part of a cross functional Digital Analytics team based in our HQ in Milan, providing analytics support to drive positive business results and foster data driven strategy. This role will work in a team composed of Data Scientists and Digital Data Analysts and will be collaborating with Product Development Teams and key linkage departments, including Regional eCommerce teams, Marketing & Communication, Digital Merchandising, Client Engagement, Consumer Insights, Retail.

Key Accountabilities

He/she will be carrying on the following activities:

  • Support the Analytics strategy and Tracking implementation working closely with product development teams.
  • Data  manipulation and data analysis, using multiple data sources (web analytics, cloud and legacy data warehouse) to identify business insights, working closely with data scientists and engineers.
  • Design, deploy and maintain of Dashboards for the top management and other internal/external stakeholders, with a focus on the data preparation, manipulation and data quality.
  • Drill down on eCommerce and Omnichannel KPIs and layer this with additional insights to determine underlying factors that are influencing business performance at regional level.
  • Develop ad-hoc reports and analysis of online properties focusing on behavior, acquisition, user experience and conversion, to deliver insights and drive decisions.
  • Drive CRO (Conversion Rate Optimization) activities, such as A/B testing and Heatmaps, in close collaboration with Product Development teams.
  • Perform Clients and Prospects analysis based on online behavior. Connect to Consumer Insights and Consumer Campaign departments to integrate online data into corporate analysis, supporting an omni-channel Client Strategy.

Job Requirements

  • At least 3 years of experience in data analysis, working in similar role/environments (preferably in retail companies).
  • Strong analytical skills, ability to query, analyze and process qualitative / quantitative data.
  • Knowledge of SQL language, to query data from multiple sources.
  • Knowledge of Data Visualization tools such as DataStudio and Tableau, as well as excellent Excel skills.
  • Knowledge and usage of Google Analytics Dataset, Google Analytics 360, GA API, GA spreadsheet add-on.
  • Knowledge of A/B Testing and tools such as Optimizely, ContentSquare and Qubit.
  • Ability to manage multiple tasks in a fast paced and growing environment
  • Ability to create and manage cross functional relationships.
  • Positive, enthusiastic, able to take initiative with a can-do attitude
  • Autonomy and strong sense of responsibility and team.
  • Proficient in English and Italian (both written and spoken).

Preferred Qualifications

  • Experience with Google Cloud Platform : Google Big Query.
  • Familiarity in one or more of the following tools: Google Tag Manager, Google Cloud Platform, Firebase, G4, MicroStrategy.
  • Understanding/Interest in Machine Learning use cases.
  • Familiarity with ETL tools such as Airflow.
  • Other programming languages mainly Python or JavaScript.
  • Full time
  • Europa
  • Italy

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