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GUCCI Global Media Effectiveness Manager

Gucci - Regular
MILANO - Italy

About Gucci Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands. Role Mission The MEDIA EFFECTIVENESS MANAGER is a key role in the Media Effectiveness and Insights Team, which includes the Global Media Insights Manager & analysts, Marketing ROI model analyst(s) and dedicated data scientist(s), to drive data-based marketing mix and optimization decision making. This individual will be the top authority across all regions worldwide for the ongoing development of Gucci marketing measurement & media optimization solutions and the translation into actionable insights.

Responsibilities

  • Maintaining and advancing the Gucci Marketing ROI model (backlog management), including correction factor improvements and granularity of the model
  • Driving the rollout/adaptation of Gucci Marketing ROI model engine to other countries, incl. correction factor analyses, primary & secondary KPI integration, agency onboarding and feedback
  • Orchestrating and pacing weekly and monthly reallocation process
  • Aggregating monthly reallocation outcome and budgeting, reviewing with regional media optimization managers
  • Working with Channel Experts to build and challenge the testing roadmap across channels and distilling learnings into model evolutions
  • Supporting the Data Scientist in data quality management and engine development (functionalities, accuracy and user interface)
  • Coaching and providing feedback to Gucci ROAS Analyst(s) on performance and insights generated
  • Working with the Global Media Insights Manager and analysts, to steer DMP product and general media insights that could support the Marketing ROI model

 

Key Requirements

  • Minimum of 7+ years of digital marketing analytics and/or web analytics experience
  • Background in media effectiveness measures and insights (e.g. from agency, dig. marketing industry, platform provider)
  • Background in statistical analysis, econometrics, data modelling
  • Experience with paid advertising optimization
  • Experience with web analytics optimization
  • Experience with multi-touch attribution / marketing mix modelling
  • Fluent in English, other languages are a plus
  • Passion for the fashion and luxury industries and Media
  • Strong leadership track record
  • Strong analytical, presentation and communication skills
  • Ability to manage and mentor a team
  • Confidence with working in a multicultural, global organization
  • Willingness to travel to regions to study local media landscape
  • Full time
  • Europa
  • Italy
Applicare

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