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GUCCI Global Media Strategist, Native Content & Affiliates

Gucci - Regular
MILANO - Italy

Role Mission The GLOBAL MEDIA STRATEGIST, NATIVE CONTENT & AFFILIATES is the global planning lead for native content and Affiliate Marketing across all categories at the brand (fashion, eyewear, timepieces, jewelry and beauty). As a channel expert, this individual will be the top authority for finding, planning, negotiating, managing execution and monitoring results these type of partnerships, ranging from large scale publishers and platforms to independent KOLs.

Responsibilities

  • Co-create the worldwide strategy to support various initiatives throughout the year, supporting our yearly collection and product themes
  • Work with Global Media Director to build worldwide planning guidelines and update seasonal planning briefs for the regions
  • Collaborate with regions to prepare budget plans for all initiatives
  • Identify and manage worldwide upfront native projects and review local incoming plans from the regions
  • Governance across the local Affiliate Marketing programs and product feed, setting guidelines and driving central strategy for the channel, collecting and distilling local insights.
  • Find negotiation and insight synergies between ‘book direct’ and ‘affiliate powered’ plans
  • Work closely with fellow Channel experts for 360 extensions, Product Marketing for the collection strategy, VIP team for talent selection and Content Team on narrative, etc.
  • Build smart syndication strategies to leverage the content across partner and O&O platforms
  • Find and nurture relationships with top creators and creative teams
  • Work with Media Optimizers and Insights team to summarize performance and prepare summary material for sharing with executives of all levels
  • Leverage all relevant tracking tools for monitoring response (Wearisma, Affiliate links, etc.)
  • Help legal draft SOW agreements
  • Monitor the regular regional inputs into MMS for plans, budgets, etc.

Key Requirements

  • Minimum of 5+ years of experience in media planning, eMarketing and/or native content marketing
  • Editors eye and media planner instinct, strong analytical, presentation and communication skills
  • Experience in Affiliate Marketing platforms (ex: Rakuten, Partnerize, etc.)
  • Confidence with working in a multicultural, global organization
  • Passion for the fashion, luxury and digital industry
  • Proactive, entrepreneurial, enthusiastic, driven and well organized
  • Google Analytics, Affiliate Platforms, Social Media Analytics
  • Full time
  • Europa
  • Italy
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