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    12/18/2023

    KERING EYEWEAR Brand Manager

    Kering Eyewear - Regular
    MILANO - Italy

    About us Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.

    Your opportunity

    We are currently seeking a Brand Manager as part of our dynamic Brand Management team in Milan.

    How you will contribute

    Collection management and sales analysis:

    • Establish the product strategy on the basis of company strategies in cooperation with the Head of Marketing (product, assortment, pricing)
    • Structuring in coordination with the Design team the annual collection plan for the assigned brands in terms of active and new styles per category combining: market and sales analysis, brand objectives and design developments
    • Prepare detailed product briefs for the design team, summarising market needs, indicating no. of models, main features, pricing and cost objectives
    • Manage consistency between style, positioning, sales conditions and range highlights for all markets in all distribution networks
    • Ensure a constant influx of new ideas in terms of materials, technologies, new product features, co-marketing opportunities or strategic alliances for the product development team through the supplier or consumer analysis
    • Propose the pricing strategy for each brand under management, monitoring its effective rollout while respecting brand image and positioning

    Brand Management:

    • Fully understand the DNA of the brand in terms of essence, history, style, values, personality, target consumers in order to become the "guardian" of the brand
    • Develop the annual marketing plan ensuring brand objectives, strategic lines, activities and key facts including quarterly plans by Region
    • Developing the annual communication plan for each brand, managing it in collaboration with the PR & Comm team and relevant Fashion Houses
    • Manage and control the annual marketing budget, allocating the right resources and investments to the various activities in order to achieve the objectives
    • Keeping all internal and external departments aligned and informed of all PR and press office activities, publicity shots, videos, packaging, POS materials, newsletters, etc.

    Monitoring markets and competitors:

    • Monitor and analyse the global eyewear market in order to define trends and growth opportunities for the Brands managed
    • Enrich its market knowledge through regular market visits
    • Study local and international competitors in terms of product offering, design, distribution and marketing activities
    • Analysing consumer behaviour worldwide

    Commercial support:

    • Prepare presentations for the sales force / customers / brand showroom
    • Developing training tools
    • Support sales by presenting the collection and the brand during brand showrooms, customer meetings (key accounts) and sales force activities
    • Define the collection assortment for each customer segment and region
    • Prepare catalogues, leaflets, training materials to support the sales team.

    Who you are

    • 4-5 years of experience in the same role
    • Experience preferably in eyewear, watch & jewellery, beauty & cosmetics, fashion or accessories
    • Master’s degree in marketing or business administration
    • Strong product and fashion attitude
    • Ability to understand current market trends
    • Result-oriented, problem-solving skills
    • Dynamic, proactive, flexible, curious, committed to teamwork
    • Ability to work effectively under pressure or tight deadlines
    • Excellent communication and relationship building skills
    • Excellent analytical skills
    • Attention to details
    • People management
    • Fluent in English and Italian, French as a plus.

    Why work with us

    This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

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