Job background
Aggiungi ai preferiti Aggiungi ai preferiti

KERING Senior Web Analyst

Kering - Regular
Paris - France

About us A global luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry and Watches: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux, as well as Kering Eyewear. Kering has a dynamic and diverse workforce of 35,000 employees worldwide and delivered a revenue of €13.7 billion in 2018 - making the Group a leading player in the luxury industry. Kering Digital AI, CRM & Data Governance has been created to launch data strategy, operate CRM campaigns, own data governance and provide cross-brand analysis & reporting. The Governance and Analytics team is currently seeking an English speaker Senior and Data Business Analyts to join our dynamic team based in Paris and the challenge to settle an ambitious data strategy for the Group and its Brands.

Your opportunity

You will support the Head of Data Insights leveraging web analytics, technics and format to answer in the best manner to Brands requests to contribute to data driven decision and benefits.

How you will contribute

  • Performing business ad-hoc and recurring analysis & Insights, developing best practices upon Brands and Functional operation request
  • Managing and executing web & omni-channel ad hoc analysis projects (e.g. cost-to-serve analysis) using basic (e.g. data visualisation) and advanced methods
  • Managing web & omni-channel cross-brand benchmarking & performance
  • Developing full knowledge on web-centric and offline data (collection, quality and activation opportunities)
  • Help identifying suitable data stacks and tech to answer business needs
  • Leading core insights to suggest and drive fundamental improvements collaborating with internal departments and external
  • Contribuing actively to a data analyst community

Who you are

  • Mastering web analytics solutions (Google Analytics, A/B testing)
  • Familiarity with tagging solutions (Google Tag Manager) and activation tools (Google Ads, Search Ads, Facebook campaign manager, Salesforce Marketing Cloud)
  • Expertise in report automation
  • Passionate about customer behaviour analysis and data driven marketing
  • Knowledge about luxury markets, ecommerce & retail sector
  • Analytical skills to identify marketing performance factors and customer behaviour insights to propose recommendations in term of relational marketing actions
  • Knowledge about data exploration tools and data visualization solutions (Tableau, PowerBI)
  • Familiar with SQL and NoSQL databases, modelization knowledge and experience with statistic tools
  • Business results oriented
  • Strong written and verbal communication skills
  • 3-10 years of experience
  • Excellent written and spoken language skills in English and ability to work in multi-cultural & multi-lingual environment
  • Ability to program in Python language or knowledge of tools such as Spark is a plus
  • Italian spoken is a plus

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background

  • Full time
  • Europa
  • France
Applicare

Lavori simili

Kering Eyewear
PUBBLICATO IL 01/08/2019

KERING EYEWEAR - Trade Marketing Specialist

Regular
Comm_and_Marketing
Europa - France - Paris

Saint Laurent
PUBBLICATO IL 27/11/2019

SAINT LAURENT Stage Chef de Projet Image H/F

Student (Fixed Term) (Trainee)
Comm_and_Marketing
Europa - France - Paris

Saint Laurent
PUBBLICATO IL 24/12/2019

SAINT LAURENT Stage Assistant Chef de Projet Marketing Opérationnel H/F

Student (Fixed Term) (Trainee)
Comm_and_Marketing
Europa - France - Paris

Saint Laurent
PUBBLICATO IL 24/12/2019

SAINT LAURENT Stage Assistant Service V.I.P. H/F

Student (Fixed Term) (Trainee)
Comm_and_Marketing
Europa - France - Paris

Boucheron
PUBBLICATO IL 02/01/2020

BOUCHERON - Freelance - Global Media Coordinator

Consultant
Comm_and_Marketing
Europa - France - Paris

Boucheron
PUBBLICATO IL 15/01/2020

BOUCHERON - Stagiaire Relations Publiques et événements H/F

Student (Fixed Term) (Trainee)
Comm_and_Marketing
Europa - France - Paris