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KERING EYEWEAR Assistant EC Marketing Manager

Kering Eyewear - Regular
Shanghai - Mainland China

Job Family Group Description - Communication & Marketing: Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand. Job Family Description -Marketing: Proposes and presents our brand products in a creative and innovative way. Reinforces bonds with regular clients, engages new clients and demonstrates internationally how we set fashion trends. Sub-Job Family Description - Digital Marketing: Oversees our digital marketing strategy. Provides trends, positions the brand in various channels and proposes innovative strategies to advertise the product.

We are currently seeking an Assistant EC Marketing Manager who will report to EC Marketing Manager in Kering Eyewear China

Your opportunity

The potential candidate will capable of hands on problem-solving, with ability to generate ideas and solutions.

How you will contribute

Assist Line Manager to initiate and execute EC marketing plans to deliver GMV target and marketing KPIs of two Tmall FSSs. Work closely with EC sales team and 3rd party TP for daily operation. Lead E-mkt calendar implementation to catch KCP windows. Ensure new product launch and in-site mkt campaign executed smoothly via internal and external collaborative synergy. Manage and optimize all EC contents including EC assets development, product page, homepage and store navigation, Guangguang .etc  Develop and Manage EC media plan to drive conversion rate and increase ROI. Responsible for Monthly E-mkt performance review and help E-mkt budget maintenance. Work with CMI team to track consumer insights and market trend to generate valuable implications and action plan.

Who you are

   

  • Bachelor degree or above
  • 3 years+ working experience in EC related background; Tmall EC marketing related is mandatory.
  • Good command in written and verbal English.
  • Good sense of design aesthetics and creative thinking.
  • Strong Entrepreneurship and communication skill with can-do and result-driven mindset. Proven to manage projects well.
  • Excellent PPT and EXCEL skill. Beauty or FMCG industry experience is highly preferred
  • Full time
  • アジア
  • Mainland China
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