SAINT LAURENT Senior CRM Event Executive

Saint Laurent - Fixed Term (Fixed Term)
Shanghai - Mainland China

ABOUT SAINT LAURENT Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

We are currently seeking a Senior CRM Event Executive who will report to Client Engagement Director as part of our dynamic team in China.

ROLE

You will implement client engagement events and activities supporting a customer-centric culture with a particular focus on the retail network across China.

MISSION

Leading the development and implementation of CRM event strategy, the concepting of all physical or virtual events and experiences and track the performance of the event. This role will oversee experience design, event production, and all executions that will support Saint Laurent’s goal of hosting the client events.
Conceptualize events according to the business needs and evaluate and adjust events according to actual outcomes, meanwhile support execution across all regions through event consulting, coaching and mentoring.
Oversee centralized services to support the planning and production of all events through registration systems, marketing, guest data analysis and insights to ensure the high quality of a Saint Laurent client experience during the event. Coordinate with other departments as a platform to facilitate the event.
Develop and manage budgets for the Events department and consult on events budget for cross-functional partners. Coordination with outside vendors and counterparts, follow up with the quality of service and production.
In partnership with local partners, set annual team priorities to support mid and long-term business objectives.
Provide event reports both on qualitative and quantitative feedback and always challenge to improve the event format, experience etc.

PROFILE

Education background: bachelor’s degree or above
At least 3 years of experience in luxury CRM event background
Excellent skills for Excel and other Office Software
Strong analytical and problem-solving skills
Good command of English and Mandarin
Articulate and precise in communication
Prior experience in CRM system and statistical tools will be an advantage.

Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.

SAINT LAURENT Senior CRM Event Executive

Saint Laurent - Fixed Term (Fixed Term)Shanghai - Mainland China

類似する職種

Saint Laurent - Fixed Term (Fixed Term)
Shanghai - Mainland China