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GUCCI EMEA SEA Specialist

Gucci - Regular
MILANO - Italy

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

Role Mission

Reporting to the EMEA Integrated Media Manager, the candidate will provide experience and motivation to drive the SEA activities across the EMEA Region.

Key Accountabilities

  • Responsible for planning, implementing and optimising our Google AdWords campaigns globally
  • Plan, steer and optimise Pay per Click campaigns with respect to budget and target KPIs in our 37 markets in alignment with the media agency and internal Media team.
  • Constantly analyse the performance and suggest optimisation strategies
  • Collaborate with e-Commerce & Merchandising teams to employ a structured conversion optimisation process using A/B and multivariate testing of landing pages
  • Work hands-on with the whole marketing team to support and implement a global SEA strategy
  • Responsible for the creation and presentation of quarterly/ad hoc reports, covering campaign performances
  • Provide insights to wider media team to include learnings e.g. product demand or specific audiences into media cross-channel strategy

Key Requirements

  • University degree in business, marketing, mathematics or any related field
  • 3+ years experience in SEA
  • Experience in working with popular Performance Marketing tools, such as AdWords, Bing Ads and Bid Management tools
  • You have a high affinity for numbers and a deep understanding of Google Analytics as well as Microsoft Excel
  • You have excellent communication skills and the ability to meet deadlines and prioritise workloads
  • You have a good understanding of HTML and CSS
  • Entrepreneurial spirit, creativity and a hands on mentality are essential to us
  • This is a unique and great opportunity to show off your splendid analytical skills
  • You are experienced with the MS Office package
  • Fluent English language skills are mandatory
  • Full time
  • ヨーロッパ
  • Italy
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