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KERING CRM Performance Analyst

Kering - Regular
Paris - France

About Kering As a global Luxury group, Kering manages the development of a series of renowned Maisons in Fashion, Leather Goods, Jewelry and Watches: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux, as well as Kering Eyewear. By placing creativity at the heart of its strategy, Kering enables its Maisons to set new limits in terms of their creative expression while crafting tomorrow's Luxury in a sustainable and responsible way. We capture these beliefs in our signature: “Empowering Imagination.” In 2020, Kering had nearly 38,000 employees and restated revenue of €13.1 billion.

We are currently seeking our future CRM performance analyst to join our dynamic CRM Performance team!

Your opportunity

Within the CRM Performance team, you will perform analyses to assess Kering brands’ CRM activities and provide actionable insights to both Kering and brand teams.

How you will contribute

Analyze client engagement campaigns and programs performance

Collect brands or CRM Factory needs and formalize clear briefs

Define analysis framework and KPIs to assess the performance of CRM plans and campaigns, taking into account all relevant channels (emails/newsletters, clienteling, SMS/MMS, events etc.)

Deep dive into campaigns/sales/clients data, using SQL or Python

Consolidate findings to provide actionable insights and recommendations

Design and build dashboard to industrialize campaign performance measurement when relevant, in collaboration with Kering technology: design the appropriate data model, define relevant prototype and implement the dashboard in Tableau Software

Support Campaign Management team with creation of control groups to measure campaigns uplift

Inspire Brands client engagement strategies

Collect brands or CRM Factory needs to better understand our client database and/or deep dive into specific customer segments

Explore client’s data and identify actionable insights

Participate in segmentation analyses

Provide recommendations on segmentation techniques (Example: clustering algorithms)

Measure CRM Global performance

Design and build mono and multi-channel attribution models

Lead attribution models automation projects in collaboration with Kering Technology

Design and build dashboards to share attribution models results internally at Kering or directly to the brands: design the appropriate data model, define relevant prototypes and implement the dashboard in Tableau Software

Capacity to design appropriate dashboard data model is a great plus

Who you are

3-5 years of experience in an analytics role

Strong analytical skills. Familiarity with CRM topics is preferred (channels, KPIs etc).

Mastering SQL and/or Python is required

Statistical and modelling competencies

Strong business acumen & results oriented

Strong written and verbal communication skills

Excellent written and spoken language skills in English and ability to work in multi-cultural & multi-lingual environment

Proficient with Excel and PowerPoint

Knowledge or experience in luxury markets, ecommerce or retail sector is a plus

Knowledge of Salesforce Marketing Cloud is a plus

Why work with us?

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background

  • Full time
  • ヨーロッパ
  • France
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