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GUCCI Assistant Manager, Product Marketing

Gucci - Regular
NEW YORK - United States of America

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.

Role Mission

The Assistant Manager, Product Marketing is responsible for supporting the management and execution of regional 360 marketing strategies which focus upon key collection or product launches. The product marketing strategy will be adapted locally, following frameworks and guidelines provided from headquarters and will span all of Gucci’s product categories and Gucci Pop-Up’s (In’s)/Spaces ephemeral strategy. This role reports to the Director, Product Marketing and requires collaboration across departments and functions (Public Relations, Events, Media, Client, Merchandising, Licensing, Retail, eCommerce, Wholesale) to successfully execute high-impact marketing initiatives.

Key Accountabilities

  • Support execution, tracking, and reporting for regional 360 strategies for key launches, and Gucci activations (Pop Up’s, Pop In’s, Spaces);
  • Support management and updates to global and regional strategy documents and product marketing calendar to ensure organizational alignment;
  • Support the organization and tracking of gifting strategies for both the adverting and public relations teams, ensuring alignment with the regional and global Product Marketing calendar;
  • Support the build of the weekly competitive report working with other teams to provide content;
  • Manage wholesale competitor monthly report;
  • Support team with budgets through invoice processing, budget updating and billing reconciliation;
  • Support the execution of coop marketing plans;
  • Generate coop contracts, coordinate approvals, and maintain files and proofs-of-performance;
  • Coordinate material orders with WW team for production and traffic all assets;
  • Maintain partner websites through on-going monitoring and seasonal updates;
  • Manage and track photoshoot samples;
  • Build strong relationships across local and corporate departments meeting regularly to understand and support coordinated efforts and ensure alignment on Product Marketing calendar.

Key Requirements

  • Bachelor’s Degree in Marketing or Communications;
  • A minimum of 2 years in the luxury or fashion sector, with a strong operational background in either marketing and communications or merchandising;
  • Inherent team spirit and the ability to forge meaningful relationships across multiple departments and functions;
  • Strong presentation skills – written and verbal – to share and communicate strategy;
  • Ability to combine analytical analysis with creative and nuanced marketing strategies;
  • Comfortable working in a fast-paced and dynamic work environment, which demands both quick thinking and strong attention to detail;
  • Strong project management skills;
  • Highly proficient in MS Office (PowerPoint, excel and word);
  • Ability to adopt and learn new systems, analytics tools.

Key Behaviors


Considerate Thinker

  • Sees the big picture and understands how own actions and decisions impact others and the organization as a whole

Solutions Developer

  • Actively scans the environment for new approaches, blending different ideas to come with creative yet effective solutions


Accountable Achiever

  • Actively gets things done, raising the bar for performance and taking accountability for own actions

Agile Advocate

  • Driven by the sense of urgency, promotes change and takes smart risks in pursuit of goals


Connection Builder

  • Builds trust-based relationships across boundaries and encourages collaboration
  • Adapts own style to communicate impactfully

People Enabler

  • Empowers others by providing autonomy and encouraging self-expression, valuing and amplifying each person’s uniqueness


Continuous Learner

  • Is self-aware, curious to learn and seeks feedback from others to continuously grow, always putting improvement over comfort

Talent Builder

  • Provides constructive and on-going feedback, coaches and helps others to achieve their full potential

Work authorization

  • Qualified candidates must have the proper work authorization to work in the United States

Note for New York City based roles: Any offer of employment is contingent on providing proof that you are fully vaccinated against COVID-19 prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.



  • Full time
  • 北米
  • United States of America


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