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BOUCHERON Internship EMEA & US CRM & Marketing Assistant H/F

Boucheron - Student (Fixed Term) (Trainee)
Paris - France

Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry and Watchmaking today. The Boucheron style, free and daring, never ceases to invent the classics of tomorrow.

BOUCHERON  Internship EMEA & US CRM & Marketing Assistant H/F

The EMEA & US CRM & Marketing intern will assist the CRM & Marketing department preparing reports, analysis and presentations and supporting the team on specific projects.


In marketing & communication (50%):

Lead reports and analysis:

  • Update sales reports (by product segment, product line, nationalities…)

Coordinate and support various presentations

  • Coordinate presentations for internal meetings (e.g.: boutique managers meetings, commercial committee, Wholesale meetings etc.)
  • Consolidate action plans and follow-up for each network/markets – working with all departments

Support the Marketing & Communication team:

  • Organize internal and external meetings (weekly team meetings, trainings, …): agenda, minute, etc. (when relevant)
  • Provide administrative support to marketing, merchandising, training, visual merchandising, event and media departments

In CRM (50%):

Project management

  • Develop and analyze monthly CRM reporting to serve an international and high-end clientele
  • Coordinate with internal stakeholders and other departments (Digital, Communication, Marketing, and Retail Teams) to define and manage the roadmap of clienteling projects
  • Collaborate with the international team on global CRM initiatives 

Carry out studies from the customer base

  • Assist in analyzing data for EMEA boutiques for General & Commercial Management
  • Support CRM Manager in building comprehensive reports and dashboards of all relevant CRM KPIs to track retail performance
  • Develop data-driven insights on customer knowledge and the evolution of purchasing behavior
  • Perform client insight analysis to create actionable client lists based on business needs

Guarantee the quality of data from the customer database

  • Daily management of the client database, including cleaning, dedeplication, merging, and reassignments
  • Transform and organize client information to send client collateral, including catalogues and newsletters
  • Partner with IT teams to help identify and mend data gaps, source issues, and data inaccuracies


  • Master 1 or 2 from Business School or University
  • At least 6 months of experience in CRM, Marketing or Business Analysis
  • Strong analytical skills with attention to detail
  • MS Office proficiency, especially Excel and PowerPoint
  • Excellent communication and interpersonal skills
  • Well organized: able to handle several tasks at the same time
  • French & English

Modalities :

Duration : 6 months

Start date : November 2021

« Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.  ».

  • Full time
  • ヨーロッパ
  • France


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