SAINT LAURENT Communication & Marketing Manager, Hong Kong, Macau, and Taiwan

ROLE  

This position is based in the Hong Kong Saint Laurent office, directly reporting to Hong Kong, Macau & Taiwan General Manager and responsible for the full spectrum of communication activities, Digital Marketing Strategy and Execution across Hong Kong, Macau, and Taiwan

MISSION

COMMUNICATION

• In charge of a full spectrum of brand communications activities Hong Kong, Macau, Taiwan
• Budget management and planning
• Develop, implement and execute strategic communication plan
• Work closely with  Hong Kong, Macau & Taiwan General Manager and Head of communication to keep the consistency of the global brand image
• Formulate and share the vision and strategies within the team to further develop the brand’s image and identity in the local market
• Enhance the brand visibility and generate social buzz, with strong relationship of print & social media, celebrities and KOLs in the region
• Work closely with the retail and merchandising departments to ensure that marketing activities are in line with commercial needs
• Research in specific market areas and conduct media analysis reports & competitor study periodically
• Liaise with agencies and suppliers for communication project and branding event execution
• Supervise and guide to subordinates on daily operations.

MARKETING

• Devise clear trade marketing strategy for communication with key partners, landlords and wholesale partners in the region
• Develop the brand’s social media & digital marketing strategic plan & calendar in the region
• Manage the marketing budget and plan
• Analyze, identify and propose communication and innovation opportunities to drive/grow the brand awareness and desirability
• Work closely with headquarter team to launch all global digital media campaigns, with full support to local commercial occasions as well
• support e-comm by project, via digital and social channels
• Supervise local social media strategy:  accounts content plan, follower recruitment, paid activation, CRM integration
• Engage with qualified influencers to develop qualitative paid content and social buzz to support commercial activities
• Manage monthly social media & digital marketing dashboard coordination and share with stakeholders periodically.

PROFILE

• Degree holder in Marketing, Business , communication or related discipline
• 8 - 10 years proven experience in marketing or communication, with at least 4 years in a managerial position, Minimum of 1 year of digital experience, including but not limited to social commerce
• Good understanding of luxury business and with International/ Cross-Functional experience will be an asset.
• Strong connections with PR & marketing agencies and excellent contacts with the media and press
• Extensive knowledge of different advertising channels ,in digital costs and budgets
• Deep understanding of all social media channels, CRM, SEM and digital marketing
• Good knowledge of all the different platforms and different areas of competencies in the digital world:  from ecommerce to social media (including digital PR / advertising / branded content)
• Possess strong relationship with media, KOL and celebrities
• Creative, proactive, details-minded and with good problem-solving skills
• Strong verbal & written communication skills and efficient multi-tasking skills

Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.