PUMA - Sales Growth and improved Operating Result in Second Quarter


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    PUMA - Sales Growth and improved Operating Result in Second Quarter


    Herzogenaurach, July 27, 2016


    2016 Second Quarter Facts


    Sales improve by 13% currency adjusted to € 827 million (+7% reported) with growth across all product segments


    Gross profit margin declines to 45.6%, negatively affected by stronger US-Dollar


    Moderate increase in OPEX of 3%


    Operating result (EBIT) improves by 75% to € 12 million


    Great visibility of PUMA in the UEFA Euro 2016 with five national teams wearing PUMA jerseys and PUMA player Antoine Griezmann being the top scorer and Player of the Tournament


    2016 Half-Year Facts


    Sales up by 10% currency adjusted to € 1,678 million (+5% reported) with growth in all product segments and regions


    Gross profit margin decreases slightly to 46.2% due to negative currency impacts


    Operational leverage with OPEX increasing by 3% only


    Operating result (EBIT) rises by 20% to € 53 million


    Earnings per share improve by 28% to € 1.84


    PUMA Women's category further strengthened by continued launches of products such as the PUMA Fierce and new partnership with New York City Ballet


    Sales Development:


    Bjørn Gulden, Chief Executive Officer of PUMA SE:


    We are happy with the development in the second quarter. Sales developed as expected with double-digit organic growth. Gross profit margin continued to be under pressure due to the strong US-Dollar, but based on good cost discipline, we achieved operational leverage and saw nice improvements in both EBIT and net earnings.


    We continue to see better sell-out of our products in the stores, as we feel consumers are getting more interested in our brand and products again. Meanwhile, we continue to work hard with the leading retailers in order to secure more and better space in their stores.


    We felt that our teams and players in Euro 2016 in France gave us a lot of good visibility. We now see that our women initiatives with products and marketing around Rihanna and Kylie Jenner are working very well. Finally, we are looking forward to great Olympic days in Rio where fantastic athletes like Usain Bolt will be wearing our innovative and design driven products.


    Second Quarter 2016




    PUMA’s sales growth continued in the second quarter 2016. Sales improved by 12.8% currency adjusted to € 826.5 million (+7.0% reported) with all segments contributing to this positive development.


    Media Relations:


    Kerstin Neuber - Corporate Communications - PUMA SE - +49 9132 81 2984 - kerstin.neuber@puma.com


    Investor Relations:


    Johan-Philip Kuhlo – Global Strategy - PUMA SE - +49 9132 81 0 – investor-relations@puma.com


    Notes to the editors:


    The financial reports are posted on www.about.puma.com.


    PUMA SE stock symbol:


    Reuters: PUMG.DE, Bloomberg: PUM GY,


    Börse Frankfurt: ISIN: DE0006969603– WKN: 696960


    Notes relating to forward-looking statements:


    This document contains forward-looking statements about the Company’s future financial status and strategic initiatives. The forward-looking statements are based on the current expectations and assumptions of the management team. These are subject to a certain level of risk and uncertainty including, but not limited to those described above or in other disclosures, in particular in the chapter Risk and Opportunity Management in the Group Management Report. In the event that the expectations and the assumptions do not materialize or unforeseen risks arise, the Company's actual results can differ significantly from expectations. Therefore, we cannot assume responsibility for the correctness of these statements.




    PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing Footwear, Apparel and Accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com


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