Saint Laurent: Inside the new store on Avenue Montaigne

In November 2025, Saint Laurent unveiled a new store on Avenue Montaigne, one of the most prestigious destinations for luxury retail in the world. Located a couple of numbers down from the House’s previous location on the iconic Avenue, the new address is the ultimate embodiment of the brand’s flagship concept according to Anthony Vaccarello, showcasing the incredible savoir-faire and cultural refinement of Saint Laurent through a holistic and meticulously crafted environment. 

Designed as a collector's home, the new Paris address is a celebration of the House’s commitment to the world of art. Works from the Pinault Collection—including a previously unseen piece by Mark Bradford, majestically displayed over one of the staircases—enter into dialogue with the setting and reaffirm the House’s strong ties to contemporary art. Walking through the space, guests can discover a number of exceptional masterpieces of French decorative arts and design, including pieces by Jacques Adnet, Maurice Dufrène, Süe & Mare, François-Xavier Lalanne, Josef Hoffman and Jean-Michel Frank.  

Some of the pieces are charged with historical meaning: the store also features a Paul Poiret daybed that once belonged to Yves Saint Laurent and Pierre Bergé, paying homage to the spirit of the late couturier. It’s a stunning addition to the retail space, instantly conveying a sense of legacy and emotion to the viewer. This dialogue with the designer’s heritage extends beyond the store itself, echoed by its proximity to the Fondation Pierre Bergé – Yves Saint Laurent, located in the founder’s former couture atelier and salons at 5 Avenue Marceau. 

In the boutique, the whole Saint Laurent offering is arranged over the three floors, from lifestyle, women’s and men’s ready-to-wear, leather goods, shoes, fine jewelry and fragrances, for a full immersion in the House’s universe.  

On the ground level, the main floor opens with two vast marble tables showcasing a curation of lifestyle pieces, including jewelry, high-end home objects, eyewear and fragrances, and displays the brand’s leather goods. Upstairs, through a series of spacious rectangular and circular salons, the second floor is dedicated to womenswear and accessories, complete with sumptuous fitting rooms. 

All this contributes to creating a unique retail experience, which is amplified by Saint Laurent Montaigne’s premium location. Speaking to WWD, CEO Cédric Charbit explained: "[The store] reflects our objective to consolidate our presence among the world’s most influential players through a flagship that serves both commercial and strategic purposes.” It’s also a stone’s throw from the Saint Laurent Champs-Elysées flagship store, which opened in December 2023. This strong local presence increases the brand’s desirability and highlights its deep ties to the city of its creation, reminding the world that, as Cédric Charbit says, “Saint Laurent is Paris, and Paris is Saint Laurent.”