Monday, May 13, 2019
Kering develops standards to improve animal welfare in luxury and fashion
In line with its policy to open-source its sustainability practices, Kering has published its new animal welfare standards today in order to ensure and verify the humane treatment of animals across the Group’s supply chains. The Kering Animal Welfare Standards are the first-ever set of full standards covering animal welfare for luxury and fashion and aim to drive positive change in industry practices, and beyond.
“Improving the welfare of animals must be an imperative for our industry and Kering wants to amplify the focus of attention from a few species to all of the animals, including livestock, within fashion’s global supply chains,” said Marie-Claire Daveu, Chief Sustainability Officer and Head of International institutional affairs, Kering. “Reflecting François-Henri Pinault’s vision, our standards are aligned with our commitment to a holistic approach to sustainability, which means having best practices that encompass animals in our supply chains, wildlife around them and biodiversity conservation more broadly. We hope for widespread adoption of the standards through collaborating with our suppliers, our peers in luxury, the fashion industry at large, and with the food sector, in these shared supply chains to ultimately shift how we, as a society, treat animals and nature.”
The Kering Animal Welfare Standards cover all the species around the world that are part of the Group’s supply chains. The first phase of the Standards launched today also include detailed requirements for the treatment of cattle, calves, sheep and goats throughout their entire lives, as well as guidelines for abattoirs. Developed over three years with input from animal welfare experts, farmers and herders, scientists and NGOs, the standards are based on the latest scientific research as well as legislation, comparative standards, best management practices and guidelines from different sectors.
Kering’s Standards feature a number of requirements for animal management that would significantly improve the welfare of animals in countries around the world if they were adopted by the industry more broadly. Kering has been piloting the standards on the ground with farms in different regions and will continue to work closely with the farmers to support further implementation. The Standards are structured in Bronze, Silver and Gold tiers to provide clear guidance on critical compliance and with the expectation that the Group’s suppliers will make continuous improvements. At the Bronze entry level the Standards reflect minimum requirements, which equal, and in some cases go beyond, European legislation. Notably, the Kering Animal Welfare Standards are advocating that the good practices entrenched in the European Union are implemented on an international scale, which is already a substantial improvement in many countries that have little or no animal welfare regulations in place. At the highest Gold level, the standards are setting the bar for “best-in-class” practices that can fundamentally transform the industry. Some of these requirements include: prohibiting feedlots and intensive farming in favor of pasture-rearing for better quality of life; promoting regenerative grazing and avoiding “food competition” with sources of human nutrition, which is a growing concern given the world’s increasing population; strict limitations on transport; ensuring welfare for working farm animals; and prohibiting the use of sub-therapeutic antibiotic treatments which avoids the unnecessary contribution to the rise of anti-microbial resistance that is threatening human health.
A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry and Watches: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, Ulysse Nardin, Girard-Perregaux, as well as Kering Eyewear. By placing creativity at the heart of its strategy, Kering enables its Houses to set new limits in terms of their creative expression while crafting tomorrow’s Luxury in a sustainable and responsible way. We capture these beliefs in our signature: “Empowering Imagination”. In 2018, Kering had nearly 35,000 employees and revenue of €13.7 billion.
Emmanuelle Picard-Deyme + 33 (0)1 45 64 61 87
Mich Ahern + 44 (0) 7984 684 454