PUMA achieves Full-Year Guidance - New strategic direction “Forever Faster” successfully launched

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    • PUMA achieves Full-Year Guidance - New strategic direction “Forever Faster” successfully launched
    Finance
    Sunday, February 15, 2015

    PUMA achieves Full-Year Guidance - New strategic direction “Forever Faster” successfully launched

    LONG FORMAT DESKTOP FINANCE.jpg

    2014 Fourth Quarter Facts

     

    Consolidated sales grow to € 751 million, a currency adjusted increase of 6.3%

     

    Positive trend in Footwear continues in Q4, up 4.3% currency adjusted

     

    Improvement of gross profit margin from 43.2% to 45.0%

     

    OPEX increase mainly due to “Forever Faster” marketing campaign

     

    EBIT before special items improves to € 11 million compared to € 1 million in Q4 2013

     

    Strong rise of net earnings due to special items booked in Q4 prior year

     

    Rihanna announced as new PUMA Brand Ambassador

     

    2014 Full Year Facts

     

    PUMA’s full-year consolidated net sales increase by 3.3% currency adjusted to around

     

    € 3 billion

     

    Slight improvement of gross profit margin to 46.6% despite adverse currency fluctuations

     

    OPEX rise as planned due to “Forever Faster” marketing campaign as well as new sponsoring contracts

     

    EBIT reaches € 128 million

     

    Net earnings (2014: € 64.1 million; PY: € 5.3 million) and EPS (2014: € 4.29; PY:

     

    € 0.36) improved strongly; no special items booked in 2014

     

    Key sales figures at a glance

     

    Bjørn Gulden, Chief Executive Officer of PUMA SE: “The fourth quarter developed as we had hoped, with a solid increase in sales and even stronger improvement in EBIT and net earnings. We are especially pleased to see that we again, for the second quarter in a row, had growth in our footwear sales. Our full-year results are also in line with expectations. We stopped the decline in sales and made progress with all our strategic priorities. We now have a clear positioning, which will be strengthened through increased investment into marketing and a clear use and celebration of our assets. We are further focusing on communicating stories clearly. We have made strides in improving our product and are working with our retailers to further improve the quality of our distribution. Additionally, we have started to improve our IT foundation and operations, to ensure a faster, leaner, and more efficient set up in the coming years. In 2015, we will continue to work towards our mission of becoming the Fastest Sports Brand in the world while further improving our business along all strategic priorities. The addition of Rihanna, as a Brand Ambassador and as one of our creative directors, is a commitment to our increased focus on the female consumer segment, as we truly believe that the "future is female". We know that the turnaround will take time but feel that 2014 was a turning point. We expect 2015 to confirm that we are moving in the right direction.”

     

    Media Relations:

     

    Kerstin Neuber - Corporate Communications - PUMA SE - +49 9132 81 2984 - kerstin.neuber@puma.com

     

    Investor Relations:

     

    Beate Gabriel – Finance - PUMA SE - +49 9132 81 2375 – beate.gabriel@puma.com

     

    Notes to the editors:

     

    This press release and financial reports are posted on www.about.puma.com.

     

    PUMA SE stock symbol:

     

    Reuters: PUMG.DE, Bloomberg: PUM GY,

     

    Börse Frankfurt: ISIN: DE0006969603– WKN: 6969603

     

    Download the press release (.pdf 275.59 KB)