Tuesday, March 11, 2008
La Redoute launches its first television advertising campaign “Making fashion fun!”
La Redoute will be on French TV screens for the first time from 16th March in two advertising films devised and produced by TBWA/Paris. The fashion film will be broadcast from 16th March and the home decoration film from 23rd March. They will also be broadcast on the websites of La Redoute Belgium, Switzerland, Greece, UK, Austria, Spain, Sweden, Norway and Russia. Over three weeks, audiences will be able to discover the visual expression of La Redoute brand’s new signature: “Making fashion fun!”
With this advertising campaign, La Redoute reaffirms its unique concept of fashion: free and accessible, without complexes, “pleasure” fashion that all women can play with to create their own style. A trend decoder with 80% of collections created by its integrated style office, La Redoute offers women the opportunity to freely express their individual personality.
TBWA/Paris’ creative commitment: staging the multiplicity and richness of the La Redoute collections through the theme of a game in the fashion film and another about home decoration. In a playful contest, two women multiply outfits and styles for the Ready-to-Wear collection. For the home, the characters alternately challenge each other by changing the furniture, accessories and atmospheres. A dynamic and colourful visual demonstration that illustrates La Redoute’s commitment to each woman: liberty, creativity, proximity and modernity.
ABOUT LA REDOUTE
A multi-specialist in Ready-to-Wear, furniture and home decoration, La Redoute is the second seller of women’s clothing and homeware in France. With 18 million customers worldwide, La Redoute operates in 24 countries and employs a multi-channel distribution method combining catalogues, stores and Internet shopping. Laredoute.fr, leading French BtoC vendor website represents close to 50% of revenue in 2007 not including services.
La Redoute is a brand of Redcats Group.
Advertising Manager: Bertrand de Talhouët, Geneviève Aerts
Head of Agency: Anne Vincent, Anne-Sophie Lefèbvre
Creative Director: Erik Vervroegen
Artistic Director: Marianne Fonferrier
Designer-Copywriter: Pierre-Louis Messager, Ghyslaine de Germon
TV Producer: Maxime Boiron
Production: la Pac
Director: Lieven Van Baelen
Sound Production: /Else