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    03/14/2024

    KERING EYEWEAR E-Commerce Trade Marketing Manager

    Kering Eyewear - Regular
    MILANO - Italy

    About us Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.

    How you will contribute

    • Define the Trade Marketing strategy for the total channel and for individual clients, coordinating with KAM, in order to maximise the performance and visibility of the brands in the perimeter;
    • Manage the planning, implementation and follow-up of Trade Marketing activities for each client within the portfolio;
    • Define and manage BTL / Trade Marketing investments (budget, follow up, ROI) under the supervision of the manager;
    • Lead the creation of innovative projects, in line with the Brand, corporate guidelines and consumer profile of the different clients;
    • Manage the visibility plans on assigned clients and monitor their implementation, coordinating with the client;
    • Coordinate agreed online activations on the clients e-commerce site, interfacing with agencies/suppliers and internal functions;
    • Managing the monitoring and analysis of competitors;
    • Manage billing activities on assigned clients (PR, MIGO, supplier registration, etc.);
    • Lead the global coordination of the channel training strategy applicable to all markets;
    • Lead the global coordination of internal management related to collection feedback for the channel (e.g. strikes, mini-strikes, collection development inputs);
    • Support the manager in the elaboration of reporting files (e.g. Trade Marketing Brief, monthly reports, BR, sell-out analysis);
    • Supporting in the organisation of sales campaigns and trade fairs.

    Who you are

    • 3-5 years of experience in the same role
    • Experience preferably in eyewear, watch & jewellery, beauty & cosmetics, fashion or accessories
    • Master’s degree in marketing or business administration
    • Result-oriented, problem-solving skills
    • Dynamic, proactive, flexible, curious, committed to teamwork
    • Fluent in English and Italian
    • Proficiency in Microsoft Excel and PowerPoint

    Why work with us?

    This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

    Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.

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