Brioni and creativity

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Brioni and creativity


Today, under the leadership of CEO Mehdi Benabadji, Brioni develops and manufactures a full range of lifestyle products, from impeccably crafted outerwear to luxurious casualwear and a large variety of leather goods. Soft accessories, jewelry and shoes complete the Brioni gentleman’s wardrobe.


The brand is committed to supreme quality, high-performance textile innovation and imbuing each of its designs with the notion of a timeless yet effortless Roman elegance. 


At the heart of the house is a devotion to the preservation of artisanal craftsmanship and the rich heritage of the brand. The production involves the manual labor of over 1000 tailors, each of them specialized in each specific step in the manufacturing process. Brioni’s products are created respecting strict controls in all processing phases. Not a single defect, irrelevant as far as the market is concerned, passes through the company’s standards of perfection.


A cornerstone of the company’s identity is the Bespoke service. The entirely custom-made garments with an unparalleled level of craftsmanship have been famously worn by legends since 1945.