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01/07/2026
Role Mission
As the Associate Store Director, you will embody and foster excellence, hospitality, and passion through consistent role modeling of Gucci’s values and the brand’s client-centric strategy.
With the 360° business vision of the store and strong partnership with the Store Director, you will effectively lead and support all activities to achieve the company’s strategy, store’s business objectives and KPIs, and set goals and guidelines from all business functions.
You are a dynamic and inspiring leader for Client Advisors and Team Managers in the store, with whom you are consistently creating and delivering an unsurpassed luxury service culture.
You are expected to act as the Store Director when needed and to represent the brand as the Gucci Ambassador.
Key Accountabilities
Client Experience
Lead teams in executing superior client-centric service and after-sales experience to achieve consistent and high client satisfaction.
Support store teams in implementing actions to continuously improve the client experience and loyalty in line with the highest standards of hospitality, elevation, and exclusivity.
Lead teams to consistently develop and implement local event and business opportunities through continuous networking and leveraging top-client relationships.
Drive collaboration in the store to achieve coherent and strong clienteling-related activities and training.
Ensure the monitoring, development, implementation, and execution of company CRM and client development initiatives by guiding and challenging the team to devise and implement effective action plans and personalized future client development opportunities.
Oversee and advance full utilization of the various clienteling tools to drive client loyalty and acquisition.
Oversee and guide store teams to manage the client flow on the selling floor to ensure all clients are addressed and exceptional service is delivered.
Coach and assist your team to manage and resolve client service issues with the end goal of retaining and enriching the client relationship.
Lead and execute company-driven local events and product launches, ensuring client attendance and sales results are met.
Maintain and inspire a deep knowledge of competition and prospects in the store’s area and stay well connected to local trends and evolution.
Leading People
Act as a role model for people by embodying a passionate attitude and demonstrating the highest standards of professionalism, ethics, and servant leadership with people and clients.
Assist Team Managers in managing the performance and the development of their teams ensuring high engagement of top performers and effective improvement of bottom performers.
Adopt and foster a growth and can-do mindset with your team members by challenging and stretching them to seek innovative solutions, whilst adhering to ethics and professionalism.
Elevate, empower, and enrich your team’s performance through providing ongoing timely feedback, on-the-job coaching and check-in, and quality career conversations during the annual Performance and Development Review process.
Inspire and champion proactivity and accountability in cultivating and empowering talents in the store, retaining and engaging them, and facilitating their career growth action plans and mobility.
Lead and guide engaging and effective Store Briefings to cascade key business objectives and execution action plans, keeping at heart equal focus on business and people.
Manage and oversee effective and timely resolution of employee-relations matters in partnership with the Store Director and People Partner.
Attract, recruit, and retain a high-performing team and build a talent pipeline through networking and competitive headhunting.
Support a consistent and timely Gucci onboarding experience for all new hires.
Sales Performance
Partner with the Store Director to drive and maximize sales performance to consistently achieve the overall sales target and KPIs, while ensuring operational integrity and optimization of monthly profitability.
Partner with the Store Director and Team Managers to devise and drive collaborative and innovative initiatives to propel Gucci to capitalize on the first-mover advantage and seize market opportunities.
Demonstrate sales leadership by playing an active role on the sales floor through coordinating FoH and BoH activities, engaging with top clients, and ensuring the highest level of client service and hospitality.
Manage stock levels to maximize full-price selling (for Full-price stores) and maintain a high sell-through, as well as alignment with new product launches.
Ensure the rollout of training priorities so the team is fully educated on brand pillars and season strategy.
Consistently drive with the Client Advisors and Team Managers the company’s set KPIs by swiftly identifying strategies and implementing them when performance standards are not met.
Manage the allocation of staff resources and schedule to effectively drive sales and maintain a high standard of client service.
Keep up to date with competitors’ analysis; products, sales trends, people strategies, clienteling activities, and launches.
Running the House
Adhere to and oversee the adherence to company policies and procedures including Operations, People, and Security.
Manage and support stock levels through direct communication with key business departments to maximize full-price selling and maintain a high sell-through, as well as alignment with new product launches.
Comply with all Loss Prevention quarterly self-audits, monthly cycle counts, incident reporting, and monthly inventory reconciliations to ensure annual inventory shrinkage is below company target.
Oversee incoming and outbound merchandise requests and shipments.
Provide accurate monthly schedules and timely submission of payroll records for all employees.
Support and monitor the After Sales services in store.
Support and ensure maintaining the Visual Merchandising standards set by the Global VM team.
Maintain company assets organized in respect of the back-of-house and front-of-house guidelines.
Ensure optimal and consistent adherence to all key health, safety, and security aspects.
Represent the Gucci image through appropriate wardrobe and presence per the company grooming standards and, at the same time, ensuring team’s adherence to these standards.
Requirements
Minimum of 4-6 years of sales management experience in retail, luxury retail, or service-related industry.
Bachelor’s Degree is preferred.
High degree of ethics, professionalism, integrity, and ability to inspire trust and influence a team.
Ability to analyze selling reports, identify business trends, and react quickly to the needs of the business.
Proven ability to drive positive client experiences that build loyalty and deliver measurable results.
Ability to manage multiple tasks in a fast-paced environment.
Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, and Outlook.
Industry awareness, commercial knowledge, and strong business acumen.
Strong verbal and written communication skills.
Excellent organizational skills.
Passion for the Fashion Industry.
Flexibility to work a retail schedule which includes evenings, weekends, and holidays.
Salary Range – California
For individuals assigned and/or hired to work in California, GUCCI includes a reasonable estimate of the salary or hourly rate range for this role. This takes into account the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications. In addition, where a candidate falls within the disclosed range estimate may be dependent on the applicable geographic differential associated with the location in which the position may be filled.
A reasonable estimate of the current base salary range is $117,000 USD to $130,000 USD.
Eligible employees may also participate in an employee benefits program as well as an incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Benefits include:
Medical
Dental
Vision
Paid Time Off (PTO)
401K
We are passionate makers and bold thought leaders. If you feel like us, grab this chance and be part of our community! "Gucci is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, disability, race, ethnicity, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively, and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.
Our Gucci community is committed to providing a culture of inclusivity and accessibility in all aspects of the employee life cycle – starting with the candidate experience. If you are interested in applying for employment with us and require reasonable accommodation to assist with any part of the application and/or interview process, please contact us by email at accessibility.americas@gucci.com.
When contacting us, please provide your contact information, the role you have applied to, and the nature of your accessibility need. Please only send inquiries concerning requests for reasonable accommodations.