GUCCI Associate Marketing and Communications Manager
Gucci - Regular
Sydney - Australia
How you will contribute
• Understand the role of media within the customer journey from building awareness, driving engagements and online traffic to local eCommerce website
• Using the WW Digital Media Strategy as a guide, develop the local approach to print, outdoor and premium digital activity for Display, Native and Social platforms, including budget planning, media mix and placement strategy
• Responsible for aligning each campaign objective(s), strategy, tactics as well as measurement with the respective marketing goals and KPIs
• Work closely with Marketing and Communication Manager, Merchandising and WW Product Marketing to understand the local business challenges and global opportunities
• Fully connect and align media and digital strategy and plan to overall integrate campaign with local events
• Build close synergy with the local eCommerce team, monitoring and aligning on the activity calendar
• Lead the relationship with local media agencies and vendors across Digital and Traditional channels
• Analyze and prepare plan summaries, topline results and regular performance campaign reports, using key learnings to optimize and benchmark for future campaign planning and strategy
• Closely collaborate with the relevant partners to execute local Digital Native programs and be well versed on the most current Digital Native Content Disclosure policy
Who you are
• Minimum of 3-5 years of experience in digital media planning or eMarketing on the brand/retailer, agency or publisher side
• Bachelor’s degree
• Strong analytical, presentation and communication skills
• Passion for the fashion, luxury and the digital industry
• Enthusiastic, driven and well organized
• Microsoft Office, Google Analytics, MOAT, Doubleclick Systems and Social Media Analytics platforms
Why work with us?
This is a great opportunity to join the Gucci adventure and to actively contribute to the development of the business by becoming part of a thriving Atelier in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Gucci is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.
- Full time
- Australasie / Pacifique Sud
- Australia