KERING EYEWEAR Marketing & Communication Intern

Kering Eyewear - Student (Fixed Term) (Trainee)
Shanghai - Mainland China

Kering Eyewear is the world leader in Luxury and Hi-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.

How you will contribute •Product Story Craft: assist product marketing team in new product story craft. •Data Management: collect sell-in and sell-out data to facilitate product marketing team in monitoring top models’ sales performance and discovering potential top sellers. •PR Support: Liaise with cross-functional team/external partner on PR sample/Previous PR sample, manage PR seeding (KOL/KOC) list. •Content Support: Support PR (private domain)/official Weibo copywriting, To B To C leaflet/brochure upgrade. •Trend Watch and Competitor Study: assist team in capturing Fashion/Eyewear market trend , monitor competitor new launch, etc. •Training Support: Support training team on training document organization/supplier connecting/online platform management.

KERING EYEWEAR Marketing & Communication Intern

Kering Eyewear - Student (Fixed Term) (Trainee)Shanghai - Mainland China

類似する職種

Kering Eyewear - Student (Fixed Term) (Trainee)
Shanghai - Mainland China