KERING EYEWEAR - Brand Ambassador

About Us
Kering Eyewear, part of the global Luxury group Kering, is the most relevant player in the Luxury Eyewear market segment. We design, develop, manufacture, and distribute eyewear that blends creativity, innovation, and quality. Our portfolio spans a wide range of iconic brands including Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill, Puma, and our proprietary brands LINDBERG, Maui Jim, and Zeal Optics. By combining industry expertise with a commitment to sustainability, we help our brands redefine design and craft eyewear that captivates consumers worldwide.

Mission
- To oversee the daily sales management and presentation of Kering brands for the allocated cluster of customers in the designated geographic area. To achieve quantitative and qualitative objectives in line with Kering Eyewear strategy.

Reporting Line
- reporting directly to the Sales Manager Benelux
- communicating internally with Sales & Marketing and Finance/ Accounting and Logistics Department, externally with Customers.

Work Planning
- Visiting assigned cluster of stores across the assigned territory;
- Defining work plan and itinerary based on sales cycle priorities and activities;
- Guaranteeing an effective visit planning in order to achieve KPI in terms of frequency of visits per store, brand visibility in store, sell out per store
 
Responsibilities
 - Maintaining brand integrity by ensuring the product is distributed in doors which are adequate for image /positioning /location and presented in-store according to the brand merchandising standards
- Maximize sell-in and sell-out
- Brand presence in store: actively managing and optimizing brand presence by negotiating and increasing brand visibility => get appropriate space and window display;
- Ensuring adequate level of assortment: depth and width, facing, product display;
- Ensuring stock is at an adequate level in the POS of the assigned territory and support in stock management administration process;
- Checking that VM is in line with Kering distribution strategy, managing and ensuring the correct installation of Point of Sale marketing material; supporting the planning and implementation of window campaigns in key locations
- Allocating adequate POP material to each store;
- In-store general training to retailer's sales staff regarding brands, products and marketing activities;
- Supporting Customer Services where necessary with dealing with client's requests, queries, demands.
- Dealing with client's commercial returns requests, always in line with corporate policy and instructions.
- Gathering sales figures, analyzing best and worst sellers;
- Developing a strong working relationship with clients (opticians/ regional department stores/ optical chains store managers and field staff) within the designated territory;
- Opening up new qualitative doors through the official approval process;

Trade shows
- Actively participating in each trade show activity from organization to follow up after the event;
- Achieving the target set in terms of sell-in
 

Reporting
- Using iPAD system to collect data during the visits;
- Getting feedback on new products/ collections;
- Reporting competitor's activities (prices/ visibilities/ events).
 
Other
- Participating in internal meetings and trainings and providing feedback on products, displays, promotions and opportunities for improvement.
- working in compliance with the procedures and policies set by the Company