KERING Marketing Performance Manager

Your Opportunity

Kering Group has developed a Marketing Performance Dashboard — a cross-maison tool that consolidates marketing spend, KPIs, ROI and golden rules across disciplines (Media, Content Creation, Fashion Shows, Celebrities, Client Events), covering all maisons and markets.

This tool will be the primary support for the Group CMO to align on strategic priorities and execution excellence with Maison CMOs.

You will be embedded in the Group Marketing team, reporting to the Media & Marketing Effectiveness Director, and operating at the intersection of marketing, data, and technology. The role combines a recurring monthly rhythm (data collection, refresh, maison iterations, analysis) with episodic, high-intensity deliverables tied to the Group CMO meeting calendar.

How you will contribute

1. Dashboard Ownership & Monthly Data Cycle

Own the end-to-end monthly refresh of the Marketing Performance Dashboard, coordinating the retrieval of updated source files from key stakeholders.

Ensure accurate & up to date data from spend and forecast, to ROI/KPIs, golden rules by functions

Automate data pipelines

Manage a clear data governance for comparability & reliability of the data (sources, taxonomy & definitions, dates, assumptions, gaps, benchmarks).

Manage stakeholder access in line with confidentiality requirements.

Work in close cross-functional collaboration with Finance (spend and forecast data, reconciliation of taxonomies & reporting), Tech / Data (continuous improvement of data architecture, automation, access and version management), and Maisons (build trusted relationships to ensure reliable data submission; gather qualitative context behind data & decisions), Claude AI (develop repeatable AI workflows to improve speed and quality of deliverables).

2. Analytical Preparation
Produce analyses to support strategic conversations between the Group CMO, maison CMOs and their teams, covering:

Alignment of spend with strategic priorities.

KPI performance (full-funnel across all disciplines).

Cross-maison ROI analysis and reallocation recommendations.

Tracking of golden rules compliance.

Identification of functional support needs.

Clear, actionable executive briefing notes.

3. Continuous Improvement & Innovation

Extend dashboard coverage to maisons & markets.

Propose new metrics, analytical frameworks, ideas to evolve the dashboard.

Stay current on marketing measurement best practices.

Collect updated industry benchmarks.

Work proactively on upgrading the current group marketing framework proposing  other new potential tools for the future.

Who you are

5 to 8 years of experience in marketing analytics or management consulting ideally in a luxury goods, fashion, or consumer goods group context.

Proven experience managing complex multi-source data environments and producing executive-level reporting.

Experience working across functions (Finance, Tech, Brands teams) in a matrixed organization.

Prior exposure to Marketing mix modelling, ROI/attribution measurement, Media and Marketing effectiveness frameworks, with key financial background is a strong plus.

Strong analytical rigor — comfortable with large, multi-currency, multi-brand datasets; able to identify meaningful signals quickly.

Ability to distil complex data into crisp, executive-ready narratives with actionable

insights/recommendations.

High attention to detail and commitment to data accuracy in a confidential, high-stakes environment.

Strong stakeholder management — able to navigate brand sensitivities, meet tight deadlines, and build trust across functions and maisons.

Autonomous, structured, and proactive — able to manage a recurring monthly cycle independently while managing ad hoc analytical requests in parallel.

Advanced proficiency in data tools: Excel/Google Sheets at minimum; Python, SQL, or BI tools (Tableau,Looker, Power BI) are a plus.

Fluent in working with AI tools (Claude or equivalent) to accelerate analytical and editorial workflows.

Excellent written and verbal communication in English; French and Italian are a plus.

Why work with us?

Kering is committed to diversity and inclusion and to providing equal opportunities in employment. We believe diversity in all its forms – disability, age, color, ancestry, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, religion – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.