Brioni, a new brand for the Kering and YOOX joint venture



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    • Brioni, a new brand for the Kering and YOOX joint venture

    Brioni, a new brand for the Kering and YOOX joint venture


    Paris, Milan, 18 November 2013 - Kering S.A. and YOOX S.p.A. are pleased to announce the entry of Brioni into the joint venture established in August 2012 to manage the mono-brand online stores of several Kering luxury brands.


    Brioni’s first online store launches globally today, thus bringing the number of digital boutiques managed by the joint venture to seven:,,,,, - all live since June 2013 - and


    The joint venture has developed for Brioni both the online store and the institutional site through a single integrated solution, bringing commerce and content together to provide users with a seamless digital experience.


    About Kering
    A world leader in apparel and accessories, Kering develops an ensemble of powerful Luxury and Sport & Lifestyle brands: Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, McQ, Stella McCartney, Sergio Rossi, Boucheron, Dodo, Girard-Perregaux, JeanRichard, Pomellato, Qeelin, Puma, Volcom, Cobra, Electric and Tretorn. By ‘empowering imagination’ in the fullest sense, Kering encourages its brands to reach their potential, in the most sustainable manner.
    Present in more than 120 countries, the Group generated revenues of €9.7 billion in 2012 and had 33,000 employees at year end. The Kering (previously PPR) share is listed on Euronext Paris (FR 0000121485, KER.PA, KER.FP).


    About YOOX Group
    YOOX Group is the global Internet retailing partner for leading fashion & design brands. It has established itself amongst the market leaders with the multi-brand online stores, and, as well as with numerous mono-brand online stores, such as and, all of which are "Powered by YOOX Group." The Group is also a partner of Kering, with which it has created a joint venture dedicated to the management of the mono-brand online stores of several of the Kering Group's luxury brands. The Group has offices and operations in Europe, the United States, Japan, China and Hong Kong and delivers to more than 100 countries worldwide. Listed on the Milan stock exchange, the Group posted consolidated net revenues of Euro 376 million in 2012.


    Kering press contacts
    Hélène Saint-Raymond +33 (0)1 45 64 61 20


    Claire Fretellière+33 (0)1 45 64 63 31


    Kering analyst/investor contacts
    Claire Roblet+33 (0)1 45 64 61
    Edouard Crowley+33 (0)1 45 64 63 28


    YOOX Group press contacts
    Silvia Scagnelli+39 02
    Alba D’Amico+39 02 83112828
    Image Building +39 02 89011300


    YOOX Group analyst/investor contacts
    Silvia Scagnelli +39 02




    Download the press release (.pdf 27.37 KB)