PUMA improves in 2016 - Sales growth across all regions and product segments and improved operating results in Fourth Quarter and Full Year



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    • PUMA improves in 2016 - Sales growth across all regions and product segments and improved operating results in Fourth Quarter and Full Year

    PUMA improves in 2016 - Sales growth across all regions and product segments and improved operating results in Fourth Quarter and Full Year


    2016 Fourth-­Quarter Facts


    • Sales increase by 10% currency adjusted to € 958 million (+9% reported) with growth across all regions and product segments


    • Gross profit margin up 180 basis points at 44.6%


    • OPEX increase by 13% caused by higher marketing and retail investments as well as higher sales related variable costs


    • Improvement in operating result (EBIT) by 30% to € 14 million


    • FENTY PUMA by Rihanna Creeper awarded "Shoe of the Year 2016" by Footwear News in the US


    2016 Full-­Year Facts


    • PUMA’s full-­year sales up 10% currency adjusted to € 3,627 million (+7% reported)


    • Gross profit margin improved by 20 basis points to 45.7%, despite stronger US Dollar


    • Improved operating leverage with OPEX increasing by only 6%


    • Operating result (EBIT) up 33% to € 128 million


    • Earnings per share increased from € 2.48 last year to € 4.17 in 2016


    • Strong improvement in Free Cashflow from € -­99 million 2015 to € 50 million 2016


    • An increase of the dividend from € 0.50 to € 0.75 per share for the financial year 2016 will be proposed


    • Strong performances by PUMA athletes at the UEFA EURO 2016 and Olympic Games in Rio


    • Continued strong visibility of PUMA’s women’s category through “FENTY PUMA by Rihanna” -­ fashion shows and launch of the “DO YOU” communication platform with model, actress and activist Cara Delevingne


    Sales Development


    Bjørn Gulden, Chief Executive Officer of PUMA SE:


    "The fourth quarter developed as expected with solid growth in both sales and EBIT. We have seen a continued increase of interest in our products and brand both from consumers and retailers. The sell-­through of our new product launches has been good. 2016 ended as we had hoped with revenue growth in all regions and product segments as well as a significant increase in EBIT and net earnings. The year has confirmed, that our strategy has been right and we will continue to invest in our mission of becoming the Fastest Sports Brand in the World. We feel confident that we will continue to see revenue growth and a significant increase in earnings again in 2017.”


    Media Relations:


    Kerstin Neuber -­ Corporate Communications -­ PUMA SE -­ +49 9132 81 2984 -­ kerstin.neuber@puma.com


    Investor Relations:


    Johan-­Philip Kuhlo – Head of Investor Relations -­ PUMA SE -­ +49 9132 81 2589 -investor-­relations@puma.com


    Notes to the editors:


    • The financial reports are posted on www.about.puma.com.


    • PUMA SE stock symbol:


    Reuters: PUMG.DE, Bloomberg: PUM GY,


    Börse Frankfurt: ISIN: DE0006969603– WKN: 696960


    Notes relating to forward-­looking statements:


    This document contains forward-­looking statements about the Company’s future financial status and strategic initiatives. The forward-­looking statements are based on the current expectations and assumptions of themanagement team. These are subject to a certain level of risk and uncertainty including, but not limited to those described above or in other disclosures, in particular in the chapter Risk and Opportunity Management in the Group Management Report. In the event that the expectations and the assumptions do not materialize or unforeseen risks arise, the Company's actual results can differ significantly from expectations. Therefore, we cannot assume responsibility for the correctness of these statements.




    PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-­inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com


    Download the press release (.pdf 190.52 KB)