PUMA’s Third Quarter Sales Improve




    PUMA’s Third Quarter Sales Improve


    Negative impact of volatile currencies continues


    2014 Third Quarter Facts

    • Currency adjusted sales increase by 6.4% to € 843 million
    • Footwear sales return to growth
    • OPEX increase due to Forever Faster marketing campaign
    • EBIT of € 46 million
    • Net Earnings of € 29 million
    • Strategic equity investment made in Borussia Dortmund

    2014 Nine Month Facts

    • Currency adjusted sales increase by 2.4% to € 2.22 billion
    • Slight gross profit margin decline to 47.2%
    • OPEX increased by 3.7%
    • EBIT of € 117 million
    • EPS amounts to € 4.59
    • Successful launch of worldwide Forever Faster brand campaign

    Bjørn Gulden, Chief Executive Officer of PUMA SE: “In a good third quarter, PUMA achieved sales that were slightly better than expected. Footwear sales were up for the first time in seven quarters, and operating profits met our expectations. The launch of the Forever Faster marketing campaign was well received by both consumers and retailers. We told our consumers that PUMA is back and showed our retail partners that we deliver on our promises by investing in media campaigns. We feel that things are moving in the right direction, but as we have said all along: We know that the repositioning of PUMA and the turnaround of the business will take time as we need to continue to build confidence in the marketplace. I am convinced that our efforts have already translated into better products, better marketing and more efficient operations. In addition, we have now defined the key priorities which will mark the start of our IT infrastructure upgrade, laying the foundations for a fast, lean and efficient company in the future.”


    Media Relations:


    Kerstin Neuber - Corporate Communications - PUMA SE - +49 9132 81 2984 - kerstin.neuber@puma.com


    Investor Relations:


    Carl Baker – Finance - PUMA SE - +49 9132 81 3188 – carl.baker@puma.com


    PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com


    Download the press release (.pdf 276.03 KB)