BOUCHERON PR, Celebrity & Content Communication Manager

Report to: Marketing & Communication Director
Under the strategic direction of Director, this role elevates brand image, maximizes visibility, and enhances desirability, ultimately contributing to traffic and sales growth by implementing strategic planning and execution of communication initiatives across contents, PR, and talent engagement.
Main Mission
Working closely with the Director, the role ensures that locally executed assets follow global strategy while being adapted for the local market. It develops and translates Content, PR, and Celebrity strategies into optimized communication plans that deliver locally resonant executions that reinforces brand equity. 

Core Responsibilities
1. Content Strategy & Direction
•Oversee the content across earned, owned, and social platforms in Japan, ensuring alignment with global and local communication plans and brand elevation objectives.
•Collaborate with HQ image team to amplify and localize assets, and lead the development of local content including editorial projects, advertorial partnerships, and creative collaborations.
•Ensure consistency and quality of all content outputs, monitoring performance and optimizing effectiveness through data-driven insights.

2. PR Strategy
•Develop and implement annual PR strategies in close communication with local media teams and create high impact earned media exposure. 
•Build and maintain strong network across top-tier media journalists, stylists, and other industry stakeholders. 
•Lead negotiations to secure optimal earned-media exposure and strategic placements.
•Act as key contact for high-level media inquiries and HQ interviews opportunities.
•Oversee development and execution of daily PR activations.  

3. Celebrity & KOL Strategy
•Define casting strategies by identifying talents whose image, influence, and cultural relevance reinforce brand positioning. 
•Design integrated talent activations across content, PR, events, and media platforms, aligned with content narratives, brand storytelling, and campaign objectives.
•Oversee relationships with celebrities, KOLs, and agencies. 
•Manage contract negotiation, execution, and administration with celebrities and KOLs.
•Track performance and impact of talent initiatives to inform future strategy.

4. Project Leadership & Execution Excellence
•Lead cross-functional communication projects from concept to execution.
•Manage timelines, workflows, and stakeholder coordination.
•Ensure high execution standards across all outputs.
•Provide strategic input and recommendations to Director based on market insights and performance data.

5. Reporting & Strategic Optimization
•Consolidate PR results, talent impact, content performance, market trend intelligence into structured reporting.
•Track KPIs including reach, engagement, EMV. Translate performance analysis into optimization plans.

6. Governance & Budget Management
•Manage and control PR, Celebrity, Content budgets, ensuring strategic and efficient allocation
•Ensure accurate budget control and report 

7. Team and project management
•Oversee execution quality of all PR, Celebrity/KOL initiatives to ensure consistency and excellence. Supervise daily operations including media pitching, product loans and narrative check, press releases, interviews, photoshoots, event planning.
•Manage and mentor team members, providing guidance, performance management, and building capability

Skills & Profile
•7–10+ years of experience in PR and communications including content strategy, ideally within luxury, jewelry, fashion or premier brands
•Team management experience, with demonstrated skills to develop and motivate team members.
•Strong strategic thinking and matures stakeholder management skills.
•Highly skilled in communication and negotiation, with influential media relationships
•Strong sense of ownership combined with collaborative mindset.
•Strong understanding of brand positioning and cultural relevance.
•Business-level English for daily communication with HQ (emails, calls, presentations).
•Proficiency in PPT and EXCEL, advanced presentation and reporting capabilities.
•Proactive, solutions-oriented, and capable of taking initiative. Ability to align with Boucheron Japan’s “One Team” mindset.