KERING EYEWEAR Assistant Integrated Marketing Manager

We are currently seeking an Assistant Integrated Marketing Manager who will report to Senior Integrated Marketing Manager in Kering Eyewear China

Your opportunity

The potential candidate will capable of hands on problem-solving, with ability to generate ideas and solutions.

How You Will Contribute

1. Tmall In-Store Content Marketing – Elevate Brand Tone & Empower Sales

· Assist in developing and executing Tmall flagship store content marketing plans that uphold luxury brand tone while supporting sales conversion

· Manage and optimize owned content assets: product pages, brand homepage, short videos (Guangguang), etc., to enhance browsing experience

· Collaborate with EC sales and TP partners to ensure high-quality execution of new product launches and in-site campaigns

2. KOL / KOE Collaboration – Impactful Content Co-creation

· Plan collaboration matrix with KOLs and KOEs that align with luxury eyewear positioning

· Lead content co-creation on platforms such as Xiaohongshu, delivering high-quality posts with aesthetic depth and relevant topics to increase brand affinity and community penetration

3. Co-marketing with Key Clients & KOS Ecosystem – Create Value with Retail Partners

· Build Customer Marketing content system with key clients, including co-creation, asset sharing, and O2O activation

· Empower Key Opinion Sales (KOS): provide content calendar and creative guidance, organize systematic training (e.g., monthly livestream classes), support KOS in releasing brand-consistent social content

· Work with clients to allocate quality traffic, enabling an elegant closed loop from online seeding to offline or e-commerce purchase

4. Budget & Performance Management

· Support integrated marketing budget planning and tracking to ensure investment aligns with brand priorities

· Conduct regular campaign and content performance reviews, providing insights for strategy optimization

Who You Are

· Bachelor's degree or above, 3-5 years of experience in integrated marketing, e-commerce content, or social marketing – beauty/fashion/FMCG background preferred

· Strong aesthetic sensitivity to high-end visuals and brand storytelling

· Familiar with Tmall in-store content ecosystem and Xiaohongshu platform logic

· Excellent project coordination skills, able to work gracefully with internal and external partners

· Good command of Chinese and English, proficient in PPT and Excel

· Results-driven, able to deliver high-quality outcomes with existing resources

· Familiar or eager to apply AI tools (e.g., AIGC image generation, smart copywriting assistance) to improve content creation 

Why work with us?

This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.