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    12/25/2025

    MCQUEEN PR & Communications Assistant

    McQueen - Contractor
    Shanghai - Mainland China

    Job Family Group Description - Communication & Marketing: This Job Family Group includes jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand. Job Family Description - Communication, PR & Events: Brings our luxury products onto the stage. Builds a solid reputation for our brands through event organization, press relations and a robust online presence. Builds and maintains positive relationships with internal and/or external stakeholders by developing messages that inform and engage various target audiences. Speciality Description - Public Relations: Builds and maintains our company reputation through public relations activities. Gives clear messages on our image internally and externally.

    Alexander McQueen is a British luxury house founded by Lee Alexander McQueen. Established in London in 1992, the house joined the Kering Group in 2001 and has been under the creative direction of Seán McGirr since December 2023.

    From its inception, McQueen has been defined by its expression of individuality and subversive strength, pushing the boundaries of British tailoring traditions. Today, with a design studio and atelier based in London, the house upholds its foundational values, known for its uncompromising creative vision and incisive tailoring.
     

    At McQueen, we live and breathe a culture defined by our key Behaviours:

    • Empower – We empower our team and peers, providing unwavering support to ensure everyone can thrive; this means giving support to your team and those you are working with to succeed.
    • Teamwork – We put an emphasis on Teamwork; this means working together as a collective to achieve shared goals.
    • Respect – We value respect, treating everyone with dignity and showing genuine appreciation for their efforts: this means treating everyone equally.
    • Kindness – We believe kindness is integral to everything we do; this means demonstrating compassion and empathy towards others.  

    How will you contribute?


    ● Build up and maintain a consolidated media & stylist & influencers pool for always-on PR/Comms activities and dedicated brand campaigns
    ● Media feature, photo shooting and celebrity & KOL dressing opportunities pitch and handling in responsible region
    ● Optimize product features, celebrity dressing and brand storytelling along with PR & communication perspective to drive visibility and talkbility for the brand.

    ● Assist with internal financial and administrative works, such as vendor code setup, payments, and contract execution, etc.
    ● Work closely with the retail and merchandising departments to ensure that marketing activities are in line with commercial needs
    ● Analysis and reporting on all marketing activities
     

    Required Skills:

    ● Bachelor degree and above
    ● 2-3 years solid Public Relations experience in multinational prestige industry or in leading PR agency. KOL and celebrity management experience is preferred.
    ● Excellent communication skill and ability to work with senior leaders with strong consulting, coaching and facilitation skills in a commercial environment (spoken and written in English language)

    ● Creative, proactive, details-minded and with good problem-solving skills, a positive and focused professional team player

    Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background

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