BALENCIAGA – Social Media Project Manager Western (F/M)

Your opportunity

As a Social Media Project Manager Western Europe, you will oversee the Western Social Media ecosystem at Balenciaga, in close collaboration with the Head of Social and the Digital Director.

How you will contribute

Your main responsibilities will be:

• Strengthen and elevate Balenciaga’s presence across key Western social media platforms, including Instagram, TikTok, Facebook, Threads, Snapchat, YouTube, LinkedIn, and Pinterest, while identifying opportunities on emerging channels.
• Drive flawless execution of social media activations through meticulous planning, cross-functional coordination, and close alignment with marketing stakeholders.
• Develop and manage weekly social communication plans for top management and the Artistic Director’s dedicated social platforms, ensuring consistency, relevance, and strategic impact.
• Produce and deliver performance reports, transforming data into actionable insights and recommendations to continuously optimize content and channel performance.
• Lead the development and production of AR experiences with a strong merchandising mindset, partnering with Image and Media teams to maximize visibility, engagement, and business impact.
• Oversee the end-to-end execution of Balenciaga’s fashion show livestreams across Western and Eastern social platforms, as well as Balenciaga.com and Balenciaga.cn, ensuring seamless delivery and strong audience engagement.
• Collaborate closely with the Image team to create and adapt creative assets for social media and e-retail needs, supporting fashion shows, content productions, VIP activations, and key brand moments.
• Monitor competitor activity, platform innovations, and social media trends to identify opportunities, refine strategies, and enhance overall performance.
• Manage and monitor social media project budgets, ensuring efficient allocation of resources and cost control.

Who you are

• Expert in social media, with a minimum of 3 years of experience in a similar role within the fashion/luxury or creative/entertainment industry
• International experience is required
• Strong knowledge of Western platforms and their usage  
• Proficient in social media platforms and Photoshop
• Curious, a team player with an entrepreneurial and challenger spirit
• Strong understanding of creative environments, with experience working with creative talents

Why work with us?

Balenciaga is committed to thriving your professional development within the House or in the Kering group. We empower leaders to create, build and sustain high performing teams that excel in execution. We guide every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Diversity Commitment

Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms - gender, age, nationality, culture, disability, sexual orientation… - enriches the workplace and our client experience. As an Equal Opportunity Employer, we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors. Setting people for success is what we live for. It is part of our interview process to discuss with you how to excel in our company.