KERING EYEWEAR Brand Manager

Your opportunity

We are currently seeking a Brand Manager as part of our dynamic Brand Management team in Milan.

How you will contribute

Collection management and sales analysis:

• Establish the product strategy on the basis of company strategies in cooperation with the Head of Marketing (product, assortment, pricing)
• Structuring in coordination with the Design team the annual collection plan for the assigned brands in terms of active and new styles per category combining: market and sales analysis, brand objectives and design developments
• Prepare detailed product briefs for the design team, summarising market needs, indicating no. of models, main features, pricing and cost objectives
• Manage consistency between style, positioning, sales conditions and range highlights for all markets in all distribution networks
• Ensure a constant influx of new ideas in terms of materials, technologies, new product features, co-marketing opportunities or strategic alliances for the product development team through the supplier or consumer analysis
• Propose the pricing strategy for each brand under management, monitoring its effective rollout while respecting brand image and positioning

Brand Management:

• Fully understand the DNA of the brand in terms of essence, history, style, values, personality, target consumers in order to become the "guardian" of the brand
• Develop the annual marketing plan ensuring brand objectives, strategic lines, activities and key facts including quarterly plans by Region
• Developing the annual communication plan for each brand, managing it in collaboration with the PR & Comm team and relevant Fashion Houses
• Manage and control the annual marketing budget, allocating the right resources and investments to the various activities in order to achieve the objectives
• Keeping all internal and external departments aligned and informed of all PR and press office activities, publicity shots, videos, packaging, POS materials, newsletters, etc.

Monitoring markets and competitors:

• Monitor and analyse the global eyewear market in order to define trends and growth opportunities for the Brands managed
• Enrich its market knowledge through regular market visits
• Study local and international competitors in terms of product offering, design, distribution and marketing activities
• Analysing consumer behaviour worldwide

Commercial support:

• Prepare presentations for the sales force / customers / brand showroom
• Developing training tools
• Support sales by presenting the collection and the brand during brand showrooms, customer meetings (key accounts) and sales force activities
• Define the collection assortment for each customer segment and region
• Prepare catalogues, leaflets, training materials to support the sales team.

Who you are

• 4-5 years of experience in the same role
• Experience preferably in eyewear, watch & jewellery, beauty & cosmetics, fashion or accessories
• Master’s degree in marketing or business administration
• Strong product and fashion attitude
• Ability to understand current market trends
• Result-oriented, problem-solving skills
• Dynamic, proactive, flexible, curious, committed to teamwork
• Ability to work effectively under pressure or tight deadlines
• Excellent communication and relationship building skills
• Excellent analytical skills
• Attention to details
• People management
• Fluent in English and Italian, French as a plus.

Why work with us

This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.