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12/22/2025
KERING EYEWEAR Trade Marketing Specialist Travel Retail EMEA
Kering Eyewear - Regular
Milano - Italy
About us
Kering Eyewear, part of the global Luxury group Kering, is the most relevant player in the Luxury Eyewear market segment. We design, develop, manufacture, and distribute eyewear that blends creativity, innovation, and quality. Our portfolio spans a wide range of iconic brands including Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill, Puma, and our proprietary brands LINDBERG, Maui Jim, and Zeal Optics. By combining industry expertise with a commitment to sustainability, we help our brands redefine design and craft eyewear that captivates consumers worldwide.
How you will contribute
- Suppor in managing the development and launch of 360-degree marketing projects within the Travel Retail EMEA channel, in accordance with marketing and communication guidelines.
- In collaboration with the relevant Sales Manager, negotiate annual marketing plans with Travel Retail EMEA channel clients and ensure the effective implementation of the agreed plans within the assigned budget.
- Ensure proper monitoring and accounting of the BTL budget.
- Regularly visit key points of sale to verify the effectiveness of the assortment strategy, deliver training sessions to store staff, and discuss potential improvement actions with clients to maximize sell-out.
- Actively support the development and execution of global/local sales campaigns and trade fairs.
- Support in preparing internal and external briefings, presentations, visibility reports, sell-out reports, and budget tracking.
- Oversee the production and installation of materials for seasonal or permanent promotional activities, coordinating various stakeholders: internal marketing and communication teams, external agencies and contractors, and client contacts.
- Contribute to the development of a multichannel strategy for clients within the assigned scope.
- Actively support the creation of innovative Trade Marketing tools to maximize brand performance based on channel needs.
- Ensure the implementation of all visual updates and POP materials within the point of sale, in compliance with brand guidelines.
Who you are
- Master’s degree in marketing, Management, Economics, or a related field
- 2/3 years of experience in a similar role within a dynamic and fast-moving industry
- Advanced proficiency in Excel and PowerPoint
- Fluency in English and Italian is mandatory
- Willingness to travel
- Dynamic, proactive, and flexible, with a natural curiosity and commitment to teamwork
- Strong organizational and analytical skills, with the ability to adapt to evolving business needs
Why work with us?
This is a fabulous opportunity to join the Kering Eyewear adventure and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering, and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.