Kering Highlights

In March 2026, in Shanghai’s historic Xintiandi district, Boucheron officially inaugurated its first flagship in China, its third worldwide after 26 Place Vendôme in Paris and Ginza in Tokyo. More than a new boutique, the 278 m² space builds a bridge between cultures – between the House’s Parisian roots and the city’s layered identity. Its opening was celebrated in kind: a journey from Place Vendôme to Shanghai.