Area Manager - BOTTEGA VENETA

1.    Achieve the area sales targets
区域销售指标达成
-Daily follow up每天跟进各店铺销售情况
-Define and initiate action plan to ensure achievement of targets制定并发动必要的行动计划以确保目标的达成
-Achieve stock control targets in line with company guidelines to prevent financial loss 完成公司规定的库存目标以避免财务亏损 
-Motivate and guide the Store Manager to achieve targets 激励和引领店铺经理达成目标 
2.    Identify and maximize the business potential of his/her area 
确保相应区域业务潜力最大化
-Study and evaluate traffic patterns within each market 熟悉并评估各商圈的客流模式
-Ensure SM's establish relationships with outside potential business providers (VIP/hotels/restaurants/landlords/personal shoppers, etc.) 确保店铺经理与外部潜在业务伙伴能够建立良好的关系（VIP/酒店/餐厅/业主/个人顾客等） 
-Partner with PR to propose market-appropriate events/partnerships 与公共关系团队紧密合作，建议符合品牌定位的市场活动/合作伙伴 
-Analyze the business potential of the store and ensure the FTE needed 分析店铺业务潜力，确保店铺有足够的全职员工 
3.    Maximize sales by department (category) in line with company strategy 
根据公司战略，最大化各品类的销售 
-Ensure Area Manager's provide proper coaching on additional selling and cross-selling techniques 确保区域经理具备附加销售和连带销售的培训技能 
-Provide qualitative feedback to office regarding collection performance  向公司反馈各品类的销售情况 
-Partner with Visual Merchandising team to find the best displays solutions 与视觉陈列部门合作，找出最佳的陈列解决方案 
4.    Build Store Manager competencies 
提升店铺经理的胜任力
-Empower SM's by delegating challenges and providing them with exposure to the network 对店铺经理委以重任并积极授权，使得工作有效开展 
-Ensure all employees are well-trained and have the necessary information to perform their roles effectively. This is done through observation during store visits and by providing the SM with guidance on how to react to challenges/changes and to fill in any gaps. 在巡店过程中通过观察以确保所有员工接受良好培训，掌握必要的信息，有效地开展工作。指导店铺经理面对挑战、突发事件如何应对和解决问题。 
-Identify training needs and set training and development plans 找出培训需求点，制定相应培训计划
5.    Motivate/Retain/Evaluate staff 
激励/挽留/考核员工
-Communicate company/group vision and strategy to all employees in a consistent and clear manner 始终如一的、清晰地向所有员工传达公司/集团的愿景和战略部署 
-Engage SMs and SAs by giving S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, and Time Bound) goals and creating an open dialogue, in order to understand their needs and in order to facilitate the exchange of ideas and improvements. 使用S.M.A.R.T.原则（特定性，度量性，可达性，相关性，时间性）为店长及店员制定工作目标。通过开放的沟通方式了解下属的需求以便互通有无，不断提高。 
-Ensure a plan for succession in the Area by identifying and recognizing top talent, and by continuing to develop the more junior employees, to satisfy future organizational needs. 通过在管辖区域内挑选优才做继任计划，并不断发展培养新进员工为日后组  织架构发展储备人才。 
-Create a sense of belonging and a positive environment to pursue a stable retention and turnover reduction. 增强团队归属感，营造积极的工作氛围以达到稳定的人员留存率，降低人员流动。 
-Conduct year end appraisal 开展年终绩效评估 
6.    Ensure Team working 
团队精神 
Motivate employees to share information and knowledge, while encouraging them to collaborate on a daily basis for the good of the team. 鼓励员工内部分享，以团队利益为前提推动团队间的日常协作。
7.    Identify FTE needed to maximize the sales 
确认所需的员工人数，在最大程度上提高销售业绩
-Source the market for top talent 在市场上寻求最优人选 
-Utilize personal network to generate available talent in addition to partnering with HR to post positions or source internal candidates. 通过人际网络，寻求可用人才，同时与人力资源部合作发布职位信息或发动内部推荐。
-Define, propose, identify correct staffing for the stores 界定，建议，确定店铺合适的人员配备 
-Ensure effective recruiting (using also Service Values Guide) 确保有效的招聘（可参考Service Values Guide） 
-Ensure that all SM and SA are trained according to WW induction training programs 确保所有店铺经理和店铺员工都已接受相应的入职培训 
8.    Ensure an efficient use of the CRM 
确保有效运用客户管理资源 
Select and approve the appropriate actions based on effective CRM use针对客户管理资源做出相应跟进行动计划。
9.    Uphold respect of BOTTEGA VENETA standards and procedures 
拥护公司的标准和规程 
-Ensure store image: 保证店铺形象： 
Make sure employees are trained on BOTTEGA VENETA standards for a correct implementation of visual, product presentation, store image (PRIDE, Visual guidelines, grooming standards, maintenance procedures, etc.) 确保员工能够按照公司PRIDE、视觉指南、仪容标准、维护程序等的标准正确陈列商品、介绍产品、维护店铺形象。 
Ensure interior and exterior of area stores are maintained to company standards 对店铺内外区域的维护达到公司标准 -Ensure operation excellence: 确保正常运营：
Make sure people are trained on BOTTEGA VENETA standards 确保员工按照公司标准接受培训 
Coach the SMs on how to handle maintenance issues and how to effectively communicate with the Store Planning office in order to make them aware of maintenance issues. 指导店铺经理做日常维护，以及如何令到店铺规划部门了解到日常维护中出现的问题。 
Ensure that all stores adhere to compliance requirements in all areas of operational activity, company policies and procedures (all operational issues, administrative duties, physical inventories, price changes, legal requirements etc.) 确保所有店铺在日常营运活动，政策执行和操作流程上都能符合公司的规定（包括所有运营问题、管理职责、盘点、价格变更及合法性，等等） 
Enhance suggestion for improvements from SM and develop proposals for the company 鼓励店铺经理向公司提出合理的改进建议 
Provide support to the stores in coordinating operations with relevant company departments (MIS, Facilities, etc.) 推动店铺与公司其他部门（MIS,设备等）的协作
10.    Ensure an efficient use of the Client Book 
确保有效利用客户资料簿 
-Review client books during store visit 在店铺巡查过程中检查客户资料簿 
-Discuss ideas on how to strategically drive business and define action plans for customers 商讨如何有策略地提升生意额，并针对客群制定行动计划
11.    Stock Optimization 
优化库存 
-Ensure stock organization, accuracy and availability (flow of merchandise) within the Area, following the guidelines and strategizes agreed between the Retail and Merchandising Depts. 在仓库区域内保证库存的摆放符合标准，件数的准确性以及符合货品出货趋 势的库存量 , 遵循零售和货品部门达成的指导方针和战略
-Invest time during the store visit to monitor stock with SMs 在店铺巡查过程中，与店铺经理一同监管库存 
-Instill a sense of urgency and immediate reactivity to stock issues 重视库存问题，并及时应对处理
-Ensure the store-to-store transfer requests are sent to the Merchandising Dept according to policies and following the strategies agreed between the Retail and Merchandising Depts.确保根据零售和货品部门达成的指导方针和战略，向货品部发出店铺间调货需求 
12.    Maintain good relationship with landlord 
与业主方保持良好的合作关系
-Fully understand the organization and functions of landlord management team了解并熟悉商场管理层各职能部门及相关人员
-Cooperate with landlord for organizing brand event and mall promotion activities 与业主合作并开展组织品牌活动及商城促销活动
13.    Know the competitors 
了解竞争对手 
-Evaluate Competitors: Review all available reports, conduct Mystery Visits on competitors and ensure SM's understand how to also conduct a Mystery Visit 评估竞争对手：通过掌握可得的报告数据，对竞争对手的店铺进行秘密访问，并确保店铺经理了解如何有效地做神秘访客。
-Be aware of competitors’ activity and the impact on the performance of the store 了解竞争对手活动及其对店铺绩效的影响 
-Develop effective networking across the Area and ensure shared knowledge and understanding of market trends通过积极发展社交网络捕捉业内信息，与店铺员工分享相关信息机业态发展趋势
14.    Ensure excellence customer service 
确保为客户提供卓越服务 
-Coach SM on how to best deliver and maximize the BOTTEGA VENETA selling ceremony 对店铺经理进行关于如何提供最佳的服务的指导
-Coach SM on how to develop excellent customer service对店铺经理进行如何提升客户服务的指导
- Make sure that the Mystery Shopping scores are in line with the Company’s expectations to reflect the high standards of customer service 确保神秘访客评分符合公司期望，以反映高标准的客户服务
15.    Ensure SM work in building effective relationship of his staff with new and existing customers 确保店铺经理努力使其员工与新老客户建立良好的关系 
-Work with the SM to develop the relationship with top/key customers 与店铺经理一起与主要的、重点客户发展客户关系 
-Coach SM on how to develop a stronger connection/relationship with all store clients to build up retention 指导店铺经理如何与所有店铺客户不断增强客户关系，提高回店率。
16.    Other ad hoc task assigned by line manager
直属上级分配的其他任务