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    BALENCIAGA Associate Store Director (Beijing Sanlitun Store)

    Balenciaga - Fixed Term (Fixed Term)
    Beijing - Mainland China

    Job Family Group Description - Sales / Omni-Channel: Combines all positions within the different sales channels: retail, wholesale and e-commerce. Also includes all activities to support store management. Job Family Description -Store Management: Oversees and guides the stores to ensure a unique customer experience. Manages the relationship between clients and sales team. For the customer, this is the visible face of the brand. Sub-Job Family Description - Assistant Store Manager: Partners with the store manager to achieve business goals. Supports day-to-day running of the store, CRM activities, loss prevention, human resources management and visual merchandising presentation. Acts as a brand ambassador with consistently high standards to enhance sales and motivate store staff to excel.

    Main Responsibilities


    Assist the Store Director in overseeing floor coverage, driving sales, visual merchandising, display, client service, and operational functions within the Store

    • Analyze the results: daily, weekly, monthly and set up constant assessments
    • Support the Store Director in reporting all the relevant information to the HQs
    • Share the information with the store team
    • Know and monitor the business environment including local competition
    • Provide high quality feedback and requested reports to the Flagship Store Director

    Support the Store Director and lead the Department Managers in achieving targeted quantitative and qualitative goals

    • Implement action plans defined with the HQ and Flagship Store director and guarantee follow-up
    • Update store team on the KPIs and give them support to reach them


    Create and maintain a positive work environment

    • Embody the brand behaviors and ensure that the store team is also aligned
    • Motivate and challenge the team on a daily basis
    • Support the Store Director in setting up team and individual activities: morning briefs, one to one meetings
    • Partner with the Store Director and/or Department Managers on how to handle all employee issues

    Attract, develop and retain talent

    • Manage the Department Managers and support them in their activities
    • Assist the Store Director and Department Managers with sales team development on the operational side of the business by following up on clear goals and providing timely and consistent feedback
    • Share the development plans with the Flagship Store Director and Operations Manager

    Support the Store Director in creating a team, whose activities are always motivated, competent and up-to-date in the fashion and luxury industries


    Behave as a Balenciaga Ambassador, sustain and promote the culture of the brand internally and externally

    Promote the culture of the brand internally and externally

    • Oversee the clienteling approach following the guidelines provided by HQ
    • Ensure store atmosphere upholds brand image

    Ensure Balenciaga Signature and Client experience are executed and consistent over time

    • Supervise sales to ensure client satisfaction, engagement and that the Balenciaga qualitative standards are maintained
    • Follow up CEE and NPS scores and set up actions accordingly

    Develop clienteling mindset and client's loyalty and retention from beginners to VIC

    • Assure the recruitment, development, retention of clients (from high qualitative data collection to “one to one” relationship)
    • Guarantee excellent client experience in line with Balenciaga signature
    • Assure the measurement of “in Store” actions on all channels (phone, mail, etc.)
    • Manage all delicate situations regarding client complaints and the overall sales process are dealt with accordingly

    Build a network of people who have an impact on local and international luxury business in order to promote client loyalty, especially with VIC and VVICs


    Ensure that all the processes are in compliance with legal, safety, security, internal requirements, sustainability, HR guidelines

    • Ensure that the image of the Store is in compliance with Balenciaga standards and that the store team is aligned and have access to the resources
    • Achieve and authorize planning, organize and plan the activities providing available resources to manage the expected workload
    • Take all the necessary measures in order to guarantee the safety of the products and valuable materials in the store

    Ensure execution of Retail Excellence guidelines in the store: front of house, back of house, team

    Support Store director in managing inventories activities, warehouse stock and reports immediately any discrepancies

    • Manage inventory activities taking into account related inventory results in collaboration with the Operations manager
    • Manage warehouse stock and verify that it is in line with the Store’s sales potential

    Challenge and improve current processes sustaining the growth and ensure efficiency and effectiveness

    Supervise the team planning

    Internal Key relationships

    Trainers, Retail Director, Area Manager, HR

    Key Experiences

    At least 3 years of experience in a managerial position

    Significant experience in the sale of luxury goods or retail

    Successful managerial experience of a team (the ability to set goals, delegate work and follow up results)

    Leadership Behaviors


    Create a high-performing team and foster a fair and respectful environment where each individual's uniqueness is valued


    Anticipate opportunities and threats so as to lead in the long run


    A quick to seize opportunities, turning potential failures into success


    True to your ambition when times get tough and weather the storms with your team

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