BALENCIAGA CRM Specialist

Main Responsibilities

LUCE System Management & Administration

• Coordinate and assist with LUCE project launch in implementing new digitalization processes in retail stores

• Conduct in-store training and follow up with all stores to ensure the OMNICHANNEL IN-STORE CLIENT JOURNEY initiatives work effectively

• Be responsible for managing and handling IT devices/tools related to LUCE

• Provide regular reporting on LUCE usage and analysis on customer retention, segmentation, etc.

Client Engagement Activities Development & Optimization

• Manage customer engagement activities including collecting customer profiles and feedback, handling customer gifts, etc.

• Ensure all administrative tasks are completed accurately and correctly within the specified/required timeframes

Event / Promotion / VIC Treatment support

• Coordinate gifts development aligning with HQ direction & local celebrations

• Based on regular performance analysis of VIC trend, provide support for clienteling with store teams to identify & develop VIC treatment plans

Key Experiences