BALENCIAGA Senior E-Commerce Officer (Wechat & Brand site)

About us

Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the original House of Balenciaga defined modern couture with its many innovations to form and technique. Today it continues to uphold the vision of the House through boundary-pushing collections including women’s and men’s ready-to-wear, accessories, and objets d’art. The brand’s unprecedented interactions with the expanding digital realm, material developments, and today’s social responsibilities keep it at the forefront of modernity. In 2021, Balenciaga’s 50th Couture collection—the House’s first since its founder retired in 1968 – reintroduces a standard of cutting-edge elegance.

From October 2015 to July 2025, Demna designed both men’s and women’s collections as the Artistic Director.

In July 2025, Pierpaolo Piccioli was appointed Creative Director of Balenciaga.

We are currently seeking a Senior E-Commerce Officer who will report directly to the E-Commerce Manager as part of our dynamic Greater China team.

Your opportunity

The primary purpose of this position is to support the Wechat and Brand site E-business daily operations for China.

How you will contribute

• Assist team leader in managing Wechat and Brand site day-to-day operations and store activation with support from agency and headquarter, including but not limited to site traffic, page design, content update, PLP e-Visual Merchandising, assets management, and customer service enhancement.
• Cooperate with internal marketing, merchandising, logistics, omnichannel, and  client service teams to execute business needs.
• Work with the CRM team on customer data acquisition as well as using CDP platform to track eCRM KPI, and initiate the planning and coordination with both internal and external partners for loyalty program executions.
• Monitor and provide the team with business reports and identify areas for improvement.
• Follow up and manage all the digital assets and copy by working with the global creative / content team and regional marketing team.
• Lead in creating and collecting routine IT Change Request wishlist, and follow up on IT project management including budget application, business request alignment, UIUX validation, and UAT process.
• Manage the internal financial / legal / compliance process, including contract signature follow-up, the expense application process, legal and compliance validation, and third-party Fapiao follow-up.

Who you are?

• Prior experience in the Beauty/Cosmetic/Fashion/Luxury industry with brand site and WeChat mini program operation experience is preferred. Strong sense of eCRM for luxury brand is a plus.
• 3-4 years minimum experience managing eCommerce accounts, have a general understanding of content management and order management systems.
• Ability to manage and coordinate internal and external resources, providing briefings, monitoring implementation and tracking results.
• Fluent English communication skills
• Must have a high degree of accuracy with strong attention to detail.
• Able to work independently with a proactive attitude and willingness to learn.
• Well-organized with an ability to multitask efficiently.
• Team players possess a strong work ethic and drive for results.

Why work with us?

This is an exciting opportunity to contribute to the Balenciaga philosophy of exceptional quality and to become part of a highly disciplined sales team that offers possibilities to learn and grow.

Balenciaga is committed to thriving your professional development within the House or in the Keing group. We empower leaders to create, build and sustain high performing teas that excel in execution.

We guide every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Diversity Commitment

Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace and our client experience. As an Equal Opportunity Employer we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors. Setting people for success is what we live for. It is part of our interview process to discuss with you how to excel in our company.