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    05/26/2026

    QEELIN_Marketing Assistant

    Qeelin - Fixed Term (Fixed Term)
    Shanghai - Mainland China

    Job Family Group Description - Communication & Marketing: This Job Family Group includes jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand. Job Family Description - Marketing: Proposes and presents our brand products in a creative and innovative way. Reinforces bonds with regular clients, engages new clients and demonstrates internationally how we set trends. Speciality Description - Trade Marketing: Promotes the brand’s products to wholesale channels, developing materials to incentivize distribution partners, increase sales and further brand visibility within the specific markets.

    Your opportunity

    This role is to manage the company interaction has with its customers. Transforming the gathered information that is housed inside the database into useful business decisions that eventually will drive customer interactions.

    How you will contribute

    CRM Strategy & Execution

    • Support manager to develop, implement, and manage end-to-end CRM programs, including client onboarding, retention, reactivation, and referral campaigns.
    • Assist China Marketing and CRM Manager in seamlessly working with retail team in planning, coordination and execution of CRM initiatives across all client touchpoints (CRM events, and ad-hoc clienteling activities)
    • Work closely with the Communication team to ensure excellence in CRM related activities and exposures
    • Guarantee consistent and premium brand image executions by managing external agencies for designs and proper installation of brand CRM activities

    Client Data & Insights

    • Manage CRM data processing incl CRM data monthly maintenance list, VIP/VVIP birthday list to stores
    • Prepare regular performance reports and dashboards to track KPIs (e.g., client retention, lifetime value, campaign ROI)
    • Analyze client behavior, purchase patterns, and engagement metrics to derive actionable insights.

     Personalization & Client Journey Optimization

    • Map and optimize the end-to-end client journey, identifying opportunities for personalization and enhanced engagement.
    • Implement automated client journey flows (e.g., welcome series, post-purchase follow-ups, anniversaries, etc).
    • Leverage client data to deliver tailored content, offers, and experiences that drive loyalty and repeat purchases.

    Loyalty & VIP Program Management

    • Support the development and execution of the brand’s loyalty/VIP program, including tier benefits, exclusive events, and gifting initiatives.
    • Coordinate with retail teams to ensure in-store staff are equipped to deliver VIP-level client service.

    Technology & Tools

    • Utilize sales and CRM systems to extract CRM-related data
    • Stay updated on emerging CRM technologies and trends relevant to the luxury industry.

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