GUCCI EMEA Performance & Digital Media Coordinator

Key Accountabilities

• Plan, implement, analyze and optimize Paid Search campaigns across all EMEA markets, ensuring alignment with budget allocation, performance KPIs and synergy between SEA and SEO.
• Manage and guide the media agencies on optimization, testing and development of Paid Search, Affiliates & across Performance channels, constantly striving for digital excellence and growth.
• Drive cross-channel media strategy by challenging and sharing insights on product demand, audience behavior, campaign learnings and optimization.
• Support as key internal stakeholder driving search revenue growth in the region.
• Actively manage cross-channel performance projects and campaigns, ensuring KPI delivery through continuous optimization and performance analysis.
• Grow and maintain the relationship with the Affiliate network, ensuring visibility and communication around product launches in close alignment with internal steakholders (PR, Merchandising, Product Marketing).
• Continually refine the affiliate program by testing offers, identifying top-performing partners and onboarding new partners, in line with the Brand’s tone of voice and guidelines.
• Collaborate with e-Commerce & Merchandising teams to employ a structured conversion optimization process using A/B and multivariate testing of landing pages, as well as ensuring that all Gucci.com content is aligned with SEO best practices.
• Work hands-on with the whole marketing team, agencies and external partners to ensure an effective global digital strategy.

Key Requirements

• University degree in business, marketing or any related field.
• 5+ years of experience in digital performance marketing, preferably within retail, luxury or international environments.
• Proven experience managing SEM campaigns and performance media activities across multiple channels (Display, Affiliates, Paid Social) and markets (10+).
• Experience in working with popular Performance Marketing tools (Google Analytics, Google Ads, Microsoft Ads, Google Data Studio etc.)
• Knowledge of both content and technical aspects of SEO (Core Web Vitals, structured data, sitemaps, hreflang, canonical URLs, etc) is a plus.
• Experience with Affiliate Platforms and CPA.
• Up to date with the latest digital media trends and best practices.
• You have excellent communication skills and the ability to meet deadlines and prioritize workloads.
• Knowledge and understanding of HTML and CSS is considered an advantage.
• Proactive, entrepreneurial mindset with a hands-on and solution-oriented approach.
• This is a unique and great opportunity to show off your splendid cross channel analytical and strategic skills.
• You are experienced with the MS Office package (Excel, Word, Power Point..).
• Fluent English language skills are mandatory.

Salary Package

• Gross Annual Salary: starting from 37.000€ (unless otherwise agreed, in the event of a positive outcome of the selection process, should specific levels of experience and autonomy and/or particular competencies emerge during the selection process, based on objective criteria).
• NCBA (National Collective Bargaining Agreement): D111 PELLI E SUCCEDANEI
• Bonuses and Commissions: Annual Target Bonus as per the company-level collective agreement in force, up to 20% of the Gross Annual Salary.

Gucci is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, disability, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.