KERING EYEWEAR Senior Trade Marketing Specialist (Categorie Protette - L.68/99)

Your opportunity

We are currently seeking a Senior Trade Marketing Specialist, belonging to Law 68/99, as part of our team in Milan.

How you will contribute

• Support the line manager in the development and execution of regional marketing plans to enhance in-store visibility and sell-out across channels and brand portfolio, ensuring alignment with business priorities.
• Partner with global teams to adapt strategies to local market needs, collecting feedback from local teams and ensure specific requests are addressed by with relevant stakeholders to support market growth plans while ensuring brand consistency.
• Contribute in the development and coordination of go-to-market toolkits for new product launches and campaigns, facilitating cross-functional alignment with Brand Management, Communication, Trade Marketing and Training functions.
• Support in overseeing end-to-end trade marketing operations from demand planning, to local productions and distribution tracking to ensure timely and effective execution.
• Monitor the implementation of key regional marketing initiatives, maintaining up-to-date planning documents, calendars, and status reports
• Support the coordination and prioritization of integrated ATL activities (media, social, influencer, PR) in close collaboration with Brand Communication teams.
• Track campaign rollouts across markets, highlighting gaps and supporting channel teams in identifying optimization opportunities and scaling best practices regionally.
• Support the governance and effective allocation of regional BTL marketing budgets by monitoring monthly spend versus budget in collaboration with Marketing Controlling teams.
• Assist in forecasting and financial planning processes (BDG, FC1, FC2), consolidating data across different market/channels and supporting business reviews with accurate reporting.
• Track KPIs and support performance analysis, developing internal reporting dashboards to evaluate marketing effectiveness and ROI.
• Support the organization of regional marketing reviews and preparing presentations for management meetings.
• Contribute to continuous improvement initiatives by identifying workflow efficiencies to streamline trade marketing operations and accelerate time-to-market.

Who you are

• Master’s degree in marketing, Management, Economics, or a related field
• 3/4 years of experience in a similar role, preferably in international and multi-channel, fast-paced environments.
• Advanced proficiency in Excel and PowerPoint
• Fluency in English and Italian is mandatory
• Dynamic, proactive, and flexible, with a natural curiosity and commitment to teamwork
• Strong organizational and analytical skills, with the ability to adapt to evolving business needs
• Effective communication skills in coordinating multiple stakeholders and working across global teams 

Why work with us?

This is a fabulous opportunity to join the Kering Eyewear adventure and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.