KERING EYEWEAR Smart Glasses Sr Brand Manager

The opportunity

You will play a pivotal role from day one in launching our luxury Smart Glasses, a groundbreaking, category-defining project in which technology meets the highest level of design excellence.

You will have global responsibility to orchestrate seamless brand management execution across Marketing, Communication, Product, and Sales teams, shaping strategic direction both cross-functionally and in collaboration with one of the world’s leading Big Tech companies.

You will bring a strong expertise in wearables, technology, brand strategy, and design.

You possess a global mindset and a passion for creativity and innovation, generating ideas and solutions that drive growth and create impact.

How you will contribute

• Lead the Smart Glasses category strategy balancing cutting-edge technological innovation and brand identity.
• Interpret emerging market trends in wearable technology, AI integration, and digital lifestyle, translating these insights into strategic opportunities and innovative consumer-focused brand experiences.
• Translate deep consumer understanding and market analysis into high-impact marketing initiatives that drive category adoption and deliver tangible business results.
• Champion the brand narrative by crafting a compelling brand story around the technology, ensuring strict adherence to the brand's established identity and codes.
• Drive the Smart Glasses collection plan in collaboration with the Design team, integrating consumer analysis, technological insights, design trends, and brand objectives, into a cohesive product roadmap.
• Define the pricing strategy, ensuring consistency with the brand image and market positioning.
• Develop the comprehensive marketing plan and budget, setting goals and activating them across all levers.
• Define and execute an integrated omnichannel go-to-market strategy, working in close collaboration with Business Development and the Commercial teams.
• Be a smart team leader.  

Who you are

• Master’s degree in Management, Marketing, or a related field.
• 7+ years in tech driven brand, product or marketing role, within wearables, consumer electronics, smart health, IoT. Additional fashion / luxury expertise will be a plus.
• Strong passion for technology, wearables, AI, and digital experiences.
• Explorer and innovator mindset: curiosity, creativity, and entrepreneurial drive.
• Refined aesthetic sensitivity, with a passion for luxury and fashion.
• Outstanding communication and excellent project management skills, with a proven ability to work cross-functionally in a global environment.
• Fluency in English and Italian. Other languages are considered a plus.
• Advanced proficiency with the MS Office suite.

Why work with us

This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering, and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.