BALENCIAGA STORE DIRECTOR

BUSINESS DEVELOPER

Define, execute and monitor the store action plan to achieve sales targets and KPIs

• Define targeted quantitative and qualitative goals and ensure they are achieved

• Implement action plans and follow-up

• Analyze the results: daily, weekly, monthly and set up constant assessments

• Focus on key KPIs and create a strong store culture and storytelling approach

Understand and monitor constantly local business environment including market trends and competition

• Keep relevant with market and fashion trends

• Share with store team

• Integrate/adapt insights in store action plan

Define opportunities for growth and execute actions accordingly Communicate relevant feedbacks and report to HQs/HO and/or store team

BUSINESS

Sales density (Sales/Sqft)

Conversion Rate (option)

Number of Transaction (option)

Cross Selling Rate

UPT/ Average basket

A TALENT LEADER AND DEVELOPER

Create and maintain a positive work environment, consistent with Balenciaga behaviors

Provide a clear vision and goals for the team and for the individuals

Identify, attract, recruit, develop and retain talent

• Recruit top talent in partnership with the Head of Retail and HR

Create development plans for store management and store

teams, ensure professional growth via training and coaching

• Ensure professional growth and training of the store team with a coaching approach, by constantly stimulating them to be up-to-date in the Fashion industry

• Coach consistently direct reports

• Provide structured feedback on a regular basis

• Manage individual appraisal interview at least twice a year

Motivate and challenge store management and store teams on a

regular basis

• Organize qualitative time with the team (team building…)

A BRAND PROMOTER (CLIENTS)

Behave as a Balenciaga Ambassador, sustain and promote the

culture of the brand internally and externally

• Embody constantly Balenciaga codes and engage local people with the brand

Ensure Balenciaga Signature and Client experience are executed and consistent over time

• Store according to the Company directions (VM guidelines)

• Ensure that the store image in line with corporate standards

• Ensure store team is aware of this standards

• Ensure that team behaviors are consistent with the standards of Balenciaga sevices, image and values

Lead by example, conveying Balenciaga behaviors towards Clients

Know his/her clients and prospects (quantitative and qualitative) to define action plans

Attract and recruit new clients from personal network and external partners

Develop clienteling mindset and client's loyalty and retention from beginners to VICs

• Oversee the clienteling approach

• Ensure that the qualitative standards required by our brand are maintained

• Ability to engage VIP and celebrities

A PROCESS MANAGER

Ensure that all the processes are in compliance with legal, safety, security,

internal requirements, sustainability, HR guidelines

• Handle all administration and accounting responsibilities.

• Achieve and authorize planning, organize and plan the activities providing

available resources to manage the expected workload

• Apply all the necessary golden rules to ensure the safety of both store team and

clients

• Supervise warehouse stock and verify that it is in line with the store’s sales

potential and report to Merchandising Retail at Headquarters accordingly

• Take all the necessary measures to guarantee the safety of the products and all valuable materials in the store along with the warehouse

• Ensure that the packaging and positioning of the product are coherent to the protection of corporate assets

Ensure execution of Retail Excellence guidelines in the store: front of house, back of house, team

Supervise inventory activities and warehouse stock and report any discrepancies

Challenge and improve current processes sustaining the growth and ensure

efficiency and effectiveness